Information Technology as an enabler of

entrepreneurial ventures

Srinivasan Tatacharisrinivasan.tatachari@iimu.ac.in

Task: Answer the following

•What is the latest set of product offerings from flipkart?

•What is the profitability of educational institutions in Kota?

• How many dealerships of Maruti Suzuki exist in Karnataka?

•What is the social impact of Jaipur Rugs in Rajasthan?

My experience with IT during the doctoral journey

• Ideas•Collaboration•Work better• Latest research• Save environment•Anytime/Anyplace access

Internet

IT enables creating or reinventing your business

•Idea•Research•Visibility•Functioning•Growing

Internet

Tools for storing ideas

Mindmap

Xmind

Image source: Xmind website

Tools for storing notes

Evernote

Image source: Evernote website

Tools for storing notes

Google Keep

Image source: Google website

IT enables you to “sell” your ideas

Research

Image source: Google website

IT enables you to “sell” your ideas

DocumentationPresentationSpreadsheet

OpenofficeImage source: Apache openoffice website

IT enables you to “sell” your ideas

Visibility

Image source: StreetsIndia website

IT enables you to “sell” your ideas

Visibility

Image source: the complete store website

IT enables you to “sell” your ideas

Visibility

Image source: Facebook website

IT enables you to “sell” your ideas

Visibility

Image source: Twitter website

IT enables you to “sell” your ideas

Connectivity

Image source: Keele university and google website

IT enables you to “sell” your ideas

Connectivity

Image source: Skype website

IT enables you to work better

Accounting

Image source: tally.usegrid.net website

IT enables you to work better

Operations/ decision makingHuman ResourcesMarketing

IT has more advantages than disadvantages

•Efficiency•Effectiveness•Cost Saving•Collaboration•Access to resources•Access to markets

• Information overload• Implementation

IT has more advantages than disadvantages

IT is like a knife. If you give it to a surgeon or a murderer, each will use it differently- Unknown

“To the man who only has a hammer, everything he encounters begins to look like a nail.”― Abraham Maslow

Small investments in IT give large paybacks

•Lot of low-cost options•On-rent options•Hardware• Software• Tablets/Smartphones - apps

•Many free options• Free tools from Open source

Image source: Respective company websites

More focus on IT as you grow your business

• IT aligned with strategy•Evaluate options•Architecture• Implement •Maintain•Upgrade

Exercise

• Pair up: One experienced in business with one who has none•Work on the business idea of the inexperienced in your team• Identify how IT can help make your idea a reality• Help in launching• Help in expanding• Help in efficient operations• Help in effective marketing

• Present it to the group• Discuss

Information Technology as an enabler of entrepreneurial

venture

Srinivasan Tatachari

srinivasan.tatachari@iimu.ac.in

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