Information Architecture 3.0 (Second Life)

morville@semanticstudios.com

Peter Morville, IA Summit Redux in Second Life

Information Architecture 3.0Information that’s hard to find will remain information that’s hardly found.

in•for•ma•tion ar•chi•tec•ture n.

• The structural design of shared information environments.

• The combination of organization, labeling, search, and navigation systems in web sites and intranets.

• The art and science of shaping information products and experiences to support usability and findability.

• An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

Location

TrustHits

Location

Findability Facts• For every search on cancer.gov, there are over 100 cancer-related searches on public search engines.• Of these searches, 70% are on specific types of cancer.

morville@semanticstudios.comfind·a·bil·i·ty n

The quality of being locatable or navigable.

The degree to which an object is easy to discover or locate.

The degree to which a system or environment supports wayfinding, navigation, and retrieval.

am·bi·ent adj

Surrounding; encircling; enveloping (e.g., ambient air)

the ability to find anyone or anything from anywhere at anytime

Chained Libraries

In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church.

“This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell

it or in any way alienate it from this house, or mutilate it, let him be forever cursed.”

A wealth of information creates A wealth of information creates a poverty of attention.a poverty of attention.

Herbert Simon, Nobel Laureate Economist

David Roseambientdevices.com

Automatic LocatesSchedule an "automatic locate" to see where your child is at a given time.

Breadcrumbing FeatureThis feature is great for identifying a specific route or series of destinations.

morville@semanticstudios.comCisco Wireless Location Appliance

“A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save $28,000 a monthby eliminating searches.”

morville@semanticstudios.comReciprocal Transparency

“In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions:

Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong?

Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?”

ABOUTNESS

FINDABILITY

Revenge of the Librarians

Metadata

The old way creates a tree. The new rakes leaves together.

David Weinberger

Learns, Proposes, Innovates, Gets All The AttentionLearns, Proposes, Innovates, Gets All The Attention

Remembers, Disposes, Integrates, Has All The PowerRemembers, Disposes, Integrates, Has All The Power

PACE PACE

LAYERINGLAYERING

Web 2.0 IA 3.0

Getting Real foregoes functional specs and other transitory documentation in favor of building real

screens. A functional spec is make-believe, an illusion of agreement, while an actual web page is reality.

We'll never hire someone who's an information architect. It's just too overly specific. With a small

team like ours, it doesn't make sense to hire people with such a narrowly defined skill-set.

37signals

morville@semanticstudios.comThis is something the 'well-designed metadata' crowd has never understood -- just because it's better to have well-designed metadata along one axis does not mean that it is better along all axes, and the axis of cost, in particular, will trump any other advantage as it grows larger.

And the cost of tagging large systems rigorously is crippling, so fantasies of using controlled metadata in environments like Flickr are really fantasies of users suddenly deciding to become disciples of information architecture.

Clay Shirky

morville@semanticstudios.comYes, indeed. IA as it has lived will soon die. Not because it wasn’t valuable, not because IA’s didn’t do great work, but because the Web is moving on.

The problem is that IA models information, not relationships. Many of the artifacts that IAs create: site maps, navigation systems, taxonomies, are information models built on the assumption that a single way to organize things can suit all users…one IA to rule them all, so to speak.

Joshua Porter

ThereThere’’s a whole s a whole lot of IA in Web 2.0.lot of IA in Web 2.0.““Findability leads Findability leads

to fundability.to fundability.””

ThereThere’’s a whole s a whole lot of IA outside Web 2.0lot of IA outside Web 2.0

Ifyoufear change,leave it here.

Change is good for IA.Change is good for IA.

morville@semanticstudios.comInformation Architecture 3.0Information Architecture 3.0http://semanticstudios.com/publications/semantics/000149.phphttp://semanticstudios.com/publications/semantics/000149.php

User Experience StrategyUser Experience Strategyhttp://semanticstudios.com/publications/semantics/000179.phphttp://semanticstudios.com/publications/semantics/000179.php

morville@semanticstudios.comTowards the Long Now

• IA• IA + Web 2.0 • IA + Interaction• IA + Transmedia • IA + Location• IA + UFOs

“Search has become the new interface of commerce.”John Battelle

morville@semanticstudios.comFaceted ClassificationScoped SearchSort by Rating, Price, SalesSearch Inside the Book

See More by ManufacturerDiscover Similar ItemsCustomers Also BoughtView Accessories

Editorial & Customer ReviewsRate the ReviewsTop Reviewers

User-Created GuidesFavorite People ListPurchase Circles

Recently ViewedThe Page You MadePreviously Placed Orders

morville@semanticstudios.comJulian Bleecker

A Manifesto for Networked Objects – Cohabiting with Pigeons, Arphids and Aibos in the Internet of Things

Blogjects:Objects That Blog

See Also: Ubiquitous Findable Objects by Peter Morvillehttp://www.oreillynet.com/pub/a/network/2005/11/17/ubiquitous-findable-objects.html

IA Therefore I AmPeter Morvillemorville@semanticstudios.com

Semantic Studioshttp://semanticstudios.com/

Ambient Findabilityhttp://findability.org/

IA Institutehttp://iainstitute.org/

This Presentationhttp://semanticstudios.com/ia3sl.pdf

Information Architecture 3.0 (Second Life)

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