Post on 17-Jun-2020
61%Marketers areConsidering Cloud-BasedMarketing AutomationSolutions (MAS)
48%Marketers have
Marketing Automationin their Marketing
Strategy
Responses from participants clearly indicate that 2017 is the year of MAS adoption.
Marketers evaluating MAS are inclined towards cloud-based platform than developing their own, in-house product.
28% Marketers are looking at amix of in-house + cloud-based platform
44% are contemplating and observations showthey could start adopting MAS this year.
Email Marketing
SMS Marketing
App Engagement
Segmentation
Campaign Management
79%
71%
46%
43%
39%
70%Marketers Consider Email andSMS as Key Features of theirMarketing Automation Mix
Increase Lead Conversions
Increase Sales Revenue
Improve Campaign Targeting
Improve Marketing Productivity
Improve Customer Engagement
70%
62%
60%
60%
58%
These top 5 goals are the metrics by which theROI of Marketing Automation Solutions is measured.
70%Marketers chooseIncreasing Lead Conversionas their Key MAS Goal
63%Marketers say Lack of InternalSkills & Expertise is the BiggestBarrier to Implement MAS
Lack of Internal Skills and Expertise*
Complexity of the System*
Data Quality and Readiness Issue*
63%
50%
50%
* Considering to use MAS
Some of the MAS vendors offer consultative services to help in designing & implementing
solutions, thus aiding in adoption of MAS in India.
57% Marketers havea Well DefinedMarketing AutomationBudget
MAS vendors have come up with innovative pricing models to simplify the evaluation process
for Indian marketers.
This report produced by Research NXT in association with Netcore will help B2C marketers make the right decision while
evaluating and implementing Marketing Automation Solutions (MAS)in their organisations.
Automation ReportIndia, 2017
6TopKey Takeawaysfrom B2C Marketing
Source: Research NXT Survey Research NXT | All Rights Reserved.©
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