Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels &

Ralph Lauren) here’s 7 big cart abandonment stats from July, August and September 2013

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“Travel operators, with higher average order values and longer (and more thoughtful) buying

cycles face significantly higher abandonment rates than their peers in other industries. The

lure of great labels combined with well optimized website checkouts ensures the

abandonment rates in fashion are well below average.”

- Dominic Edmunds, SaleCycle President

Nearly half of all cart abandonment emails

are opened.

46.1%

19.1%

13.3% 35.3%

$5.64

1PM - 2pmThursdays

CART Abandonment Stats

2013

ABANDONMENT RATES BY SECTOR

Quarterly Update: Q2 v Q3

Most abandonments happen between 1pm & 2pm with Thursday the

most common day.

Over an eighth of cart abandonment emails

are clicked

Over a third of clicks lead to a purchase back

on site

The AOV of purchases from basket abandonment

emails is 19% higher than typical purchases

Every single cart abandonment email

sent, delivers over $5 in revenue.

THU

Q2 2013

Q2 2013Q2 2013

Q2 2013

Q2 2013

@SaleCycle.comTWEET US

VISIT US ONLINE

TRAVEL : 80.3%

ALL SECTORS

73.9% Abandonment rate

reta

ilfa

shio

ntr

avel

FASHION : 69.8%

RETAIL : 72.4%