RIPETUNGI

IMPORTANTWHY ARE INFOGRAPHICS

?

EPIC INCREASE IN INTEREST

GOOGLE SEARCH VOLUME

2009 2012 2011

2.00

4.00

6.00

2.00

4.00

6.00

WHY?

RIPETUNGI

SNACKABLESHOW SHAREDARETHEY EASILY

RIPETUNGI

THENINFOGRAPHICS

?

WHAT ARE

RIPETUNGI

STATISTICAL GRAPHICS OF COMPLEX IDEAS COMMUNICATED WITH

MR. EDWARD R. TUFTE“THE LEONARDO DA VINCI OF DATA” THE NEW YORK TIMES

CLARITY, PRECISION, AND EFFICIENCY

RIPETUNGI

A LITTLE BIT OFHISTORICALREFERENCE

RIPETUNGI

MR. WILLIAM PLAYFAIR

STATISTICAL BREVIARY EXPORTS AND IMPORTS TO FROM DENMARK & NORWAY

RIPETUNGI

MR. CHARLES MINARD

MAP OF NAPOLEON’S MARCH

RIPETUNGI

WE SENT ONE TO THE ALIENSPIONEER 10 AND 11

RIPETUNGI

WHERE WE ARE

NOW?

RIPETUNGI

IT’S THE PLAGUE OF THE INTERNET I TELL YOU!!!!!

NO! LOOK IN THE RIGHT PLACES

RIPETUNGI

THE NEW YORK TIMESTHE GUARDIANGOOD MAGAZINEWE LOVE DATAVISCOOL INFOGRAPHICS

VISUAL.LYFLOWING DATA

VISUAL LOOP

VISUALISING.ORG

RIPETUNGI

SOME PLACES TO LOOK FOR GOOD INSPIRATION

THENINFOGRAPHICS

?

WHAT ARE

RIPETUNGI

WHEN THE VISUAL CLEARLY REPRESENTS THE

RIPETUNGI

THIS ONE IS MINE

MEANINGFUL AND INFORMATIVE NARRATIVEWITHOUT PREJUDICE, TO PRESENT ACONTEXTUAL RELATIONSHIP OF THE DATA

RIPETUNGI

IT’S ABOUT TELLING A

STORY

RIPETUNGI

INSIGHTS&

CONNECTIONS

DATA OFFERS

THAT’S THE STORY YOU ARE TELLING

TYPESSOME

RIPETUNGI

REF :SOCIAL MEDIA PROBOOK 2011/12

INDUSTRY OR TRENDCAPTURING THE STATE OF

RIPETUNGI

DRUGGED CULTURE BY GOOD & STANFORD KAY

AFGHANISTAN STABILITY BY US DEF. DEPT.

RESOURCEPROVIDING A

RIPETUNGI

THE ILLUSTRIOUS OMNIBUS OF SUPER POWERS BY POP CHART LAB

COMPARING A TO B

RIPETUNGI

ISLAND DEF JAM MUSIC UNIVERSE BY RIPETUNGI

CONCEPT OR INDUSTRYSHOWING THE EVOLUTION OF A

RIPETUNGI

FIFTY YEARS OF EXPLORATION BY SEAN MCNAUGHTON & SAMUEL VELASCO

COMPLEX SIMPLEMAKING SOMETHING

RIPETUNGI

THE RIGHT VS THE LEFT BY DAVID MCCANDLESS & STEFANIE POSAVEC

RIPETUNGI

CREATING ANINFOGRAPHIC

PROCESS OF

RIPETUNGI

ASK QUESTIONSLOTS OF THEM

THEMASKINGCONTINUE

RIPETUNGI

RIPETUNGI

GUIDELINESSOME HELPFUL

RIPETUNGI

AUDIENCEKNOW YOUR

TO DECORATE

SALT MOUNTAINS BY RIPETUNGI

NOT TO DECORATE

THE BIG MAC INDEX BY THE ECONOMIST

TOO MUCH

CLOUD COMPUTING ACCELERATING IN ASIA PACIFIC BY MICROSOFT

RIPETUNGI

STORYTELL A

LET THE DATA LEAD

IT’S ALL CONNECTED BY THE NEW YORK TIMES

BE ACCURATE

THE FEDEX UNIVERSE BY RIPETUNGI

SHOW/ADD CONTEXT

GLOBAL EMISSION SINCE KYOTO BY THE GUARDIAN

RIPETUNGI

SIMPLEKEEP IT

ORGANISE THE INFO

HAI’S BY GE

SHOW DON’T TELL

STATE OF THE UNION 2012 BY THE WHITE HOUSE

BE USEFUL

THE JOURNEY OF A TWEET BY RIPETUNGI

APPLICATIONEXAMPLES OF

RIPETUNGI

RIPETUNGI

INSIGHTSDATA OFFERS

SHOWS RESULTS

THE ROI OF SOCIAL MEDIA BY MDGADVERTISING

GIVES USER BREAKDOWN

WHAT PEOPLE ARE DOING BY BUSINESS WEEK

Ms. FLORENCE NIGHTINGALE

CREATES ACTION

CRIMEAN WAR CAUSES OR MORTABLITY IN THE ARMY IN THE EAST

CONTENT MARKETINGBLOG TREE BY ELOQUA + JESS3 THE CONTENT GRID V2 BY ELOQUA + JESS3 THE MESSAGE IS THE MESSENGER BY ELOQUA + JESS3

RIPETUNGI

RIPETUNGI

AN EVERGREEN RESOURCE FOR COMMUNITYUSED TO CREATE INTEREST AROUND EVENTS

PART OF OVERALL CONTENT STRATEGY

RIPETUNGI

BLOG TREE CREATED THESE RESULTS

TWEETS700+

AVERAGE40xBLOG VIEWS

IMPRESSIONS2,500FROM FACEBOOK PAGE ALONE

www.slideshare.net/Eloqua/a-case-for-content-by-eloqua-and-jess3

RIPETUNGI

IMPORTANTSO WHY ARE INFOGRAPHICS

?

RIPETUNGI

COMPELLINGNARRATIVE

THEY PRESENT A

RIPETUNGI

DIGESTEDSHARED

CAN BE EASILY

&

RIPETUNGI

ACTIONCREATE

CHEERS :)

@RIPETUNGILETS STAY IN TOUCH

RIPETUNGI.COM

ROBIN@RIPETUNGI.COM