Influencer PR with Carrie Morgan and Beki Winchel

Special Guest Beki Winchel, @PRDaily

Carrie Morgan, author, chat moderator

Influencer PR with Beki Winchel

#PRprochat: First Thursdays @ 3pm EST

We know what influencer marketing is... but is it worth the hype? #PRprochat

Whether it's "worth it" depends on how you measure its value. Does it move the needle on your business goals?#PRprochat #PRprochat: First Thursdays @ 3pm EST

Influencer relationships help us fill our editorial pipeline when traditional media coverage can’t. Critical! #PRprochat

A1. Influencer relationships help us fill our editorial pipeline when traditional media coverage can’t. Critical! #PRprochat 92% of consumers turn to people they know for referrals above any other source, and 81% of referrals are found online. #PRprochat

People LISTEN to social media rock stars and bloggers. Plus, they can end up being your brand's/client's lifeblood. #PRprochat

Influencers are to online visibility like print media are to editorial placements. Different channels, same importance. #PRprochat

Influencers need exposure, content and community growth/activity – so do you. We can help each other. #PRprochat

How are B2C influencers different than B2B influencers? #PRprochat

B2C influencers often focus on building traffic to support advertising, sponsors, revenue sources. #PRprochat

B2B influencers often focus on building traffic for other reasons. Less pay-to-play, more organic. #PRprochat

When PR pros pitch editors and reporters, show what's in it for THEM. Same with influencers. It's NOT ABOUT YOU. (It never was.) #PRprochat

@morgancarrie Being authentic works in ANY relationship building effort...right?! #PRprochat

B2B "influencers" look different than B2C influencers in many ways, but it comes down to knowing your audience. #PRprochat

The methods/channels also differ from B2B and B2C influencers. Ex: LinkedIn vs. Snapchat. But it's a case-by-case basis. #PRprochat

Just how important is size of influencer audience? #PRprochat

Pitching influencers with the wrong audience or no audience is a waste of time. Yours and theirs. #BadDogNoBiscuit #PRprochat

Audience size is a factor, but how engaged it is--& about what--& how it meshes w/your stakeholders are important, too. #PRprochat

A huge audience of non-relevent readers is less valuable than a small audience of perfect targeting. #PRprochat

Size depends on your goals and who you're trying to reach. What is the action you want taken by the audience? #PRprochat

Find influencers w/ passionate followings who are interested in what you sell. 200 of those are worth 2,000 random peeps. #PRprochat

Honestly, find your nerds, PR pros. The ones who insanely love what your brand/client stands for. #PRprochat

How do you create an influencer strategy? #PRprochat #PRprochat: First Thursdays @ 3pm EST

Influencer strategy should start first with your goal, your audience, then match influencers to these. #PRprochat

A3. A huge audience of non-relevent readers is less valuable than a small audience of perfect targeting. #PRprochat

Make sure your foundation is strong. Create a solid PR strategy that incorporates digital and traditional tactics. #PRprochat

Remember that finding an ambassador won’t fix a failing system (customer service, bad media relations, etc.)#PRprochat

Influencer strategy should clearly define your goals, who you want to reach, how to accomplish those goals. Who, what, why? #PRprochat

No one-size-fits-all strategy here, but start by identifying influencers you can create mutually valuable relationships with. #PRprochat

Also, metrics. Look at audience each others audience demos. #PRprochat

How can we create strong influencer relationships beneficial to BOTH sides? #PRprochat

If the influencer "relationship" isn't beneficial to BOTH sides, it isn't a relationship. It's a flash in the pan.#PRprochat

Invest time in creating great pitches. Sloppy pitches hurt all of us. Make it sharp, relevant, perfectly written. #PRprochat

It really comes down to listening and setting goals. Both sides should come to the table with reasonable expectations. #PRprochat

PR pros, if an "influencer" tries to take you hostage (demanding too much $$$ or other things), cut 'em loose.#PRprochat

In like manner, don't hand influencers your crap pitches and treat them like it's a gift from Tiffany's. It's not. #PRprochat

A3. A huge audience of non-relevent readers is less valuable than a small audience of perfect targeting. #PRprochat

Don’t think of how to use influencers, think of how a relationship can help both. Be authentic, not just a taker.#PRprochat

Carrie Morgan,author, digital PR consultant, chat moderator

First Thursdays @ 3pm EST

Influencer PR with Carrie Morgan and Beki Winchel

Marketing

Transcript of Influencer PR with Carrie Morgan and Beki Winchel

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