description
Infectious Signals is an on-going series of research projects by RED Communication Arts. The idea is to figure out the motivations, trends and lifestyles of broad based segmets of the society. It was initially prepared to inspire brand strategists to get a better grip of the consumer they would want to target. But as a whole, the concept is to be a whole well rounded study of various segments of our society. Some of the findings go beyond branding and into the realms of culture. Feel free to pass it around.