Social MediaCase Study

consulting monitoring managing ORM marketing PR products audit

How It Began

100 Hilarious vidoes8 IPL Teams

Numerous Pangas Taken Online

What Panga!

Videos of 8 passionate IPL fans from 8 different states fighting with each other all

day long over STD calls.

How Panga!

• Utilized a 3 pronged strategy to create YouTube buzz and generate views.

1. Intelligent Tagging and Titling2. Channel Commenting3. Commenting on the official IPL channel

during matches

What Panga!

• If Mumbai played Delhi then the subsequent video was made the featured video of the channel

• And the link was distributed across all platforms

Panga Contest!

• An FBML tab was created and uploaded with a banner of the contest and linked to the website

Pangas on the Fanpage!

• They speak for themselves…….

The Pangas get shared…..

Twitter: The Fun Begins

The Users Respond

Celebrities Respond

Pangas on Articles and Blogs

Now for some numbers…

• In the days since the campaign began Youtube has logged over 6,10,975 total views

• Around  20,893 Channel Views, • 300+ subscribers and counting…..• This is by far the fastest growing Youtube

channel In India for any Brand with zero media spend

Facebook….

• Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views

Celebrities Respond

With over 180+ @replies the cumulative outreach of the tweets number at 75K plusWhile around 120+ plus Retweets itself

number around 25,000 and counting…

Campaign Consultancy:WATConsult.com

Contact:Rajiv Dingra +91-9820761167rajiv@watconsult.comTwitter.com/watconsultwww.watconsult.com

The END