Post on 22-Jan-2018
ABOUT ME
· Formerly Worked for UCWeb,
in Charge of Marketing for the
Whole Market outside of China.
· The First General Manager
of UCWeb India , lived in Gurgoan.
“India is My 2nd Home Town.”
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India & ChinaGrow Together in the Booming Globalization
www.mobvista.com
Wei Duan
Founder & CEO of Mobvista
Copy to China
To China Copy
C2C
2CC
1999
2014
The Global Map is Changing
China
USA
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Indian Mobile Users Database
The potential of Indian mobile internet is huge
Mobile Users(By Mar)
Smartphone Users
Smartphone Increase Ratio
Fund Raising Map of Indian E-Commerce Companies
Investment goes first in
Indian Internet Industry JulyFlipkart
Online Retailer$1 bnMay
FlipkartOnline Retailer
$210 mn
FebruarySnapdeal
Online Retailer$133.7 mn
MaySnapdeal
Online Retailer$100 mn
MarchQuickr
Online Classifieds$90 mn
JulyOlacabs
Cab aggregator platform250 crore
( Around $41.67mn )
JulyUrban Ladder
Online furniture retailer
$20 mn
JuneBookmyshow
Ticket-booking site150 crore
Global E-Commerce
Ads Budget
in 2015 is
over $1 bn
India
E-Commerce:
Travel:
O2O:
India is going to play as the leading role
Stepped forward
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Step 2
Step 3
Step 4
Step 5
Search Engine
O2O
Step 1
Social NetworkingWeb Portalz
E-Commerce
· Normal Path of Internet Industry Growth
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· Development Path of INDIA
Step 1
Step 2
O2O
E-Commerce
Next Step ?
Mobile Internet Industry in India “Growing by leaps and bounds, in an unconventional way.”
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• A Comprehensive Market
• An Open Environment for all kinds of products and services
• A number of internet companies valuated with Millions of Dollars will arise
FUTURE of India
FUTURE Top 3 markets
India, China and USA.
Leading Global Mobile Advertising Platform
Currently, the company is valuated to be
around $ 1 Billion.
Sales in 2015 will reach
$ 200 million
About Mobvista
Nearly 300 Employees
Over 60% from R&D
Round A Financing:
$ 10 millionRound B Financing:
$ 40 million
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San Francisco
Hong KongGuangzhou
Beijing
4 Offices
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300+Billion Monthly Impressions Worldwide
Traffic Covering over 230+ Countries & Regions
User Acquisition
Traffic Monetization VAS Business
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Cooperated Advertisers
Daily Clicks Amount: 300 Million Daily Activation Amount: 5 Million
User Acquisition
Traffic Monetization VAS Business
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Must have cleaner app for android users
Downloaded from Google Play for over 600 Million times
Monthly Install from Mobvista:
CPI Rate:
Ranking at Google Play Top Free Apps/Tools:
3,000,000
US$0.3
Top 10
CASE STUDIES: Clean Master
User Acquisition
Traffic Monetization VAS Business
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Leading mobile market and wallet APP in India.
More than 80,000 retailers.
More than 80,000,000 registered users.
Monthly Install from Mobvista:
Highest Daily Activated Users Amount
CPI Rate:
1,000,000
100,000
US$0.6~0.8
CASE STUDIES: PayTM
User Acquisition
Traffic Monetization VAS Business
Merge All
Networks
Allocate
Traffic
Smartly
House
Ads
Customize Ad
Formats
M System Your Smart Monetization Platform
User Acquisition
Traffic Monetization(Mobile SSP)
VAS Business
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Machine learning
Average eCPM for Developers
SDK&APIProvide a variety of ad style, such as banner, interstitial, feeds, appwall, etc.
User Profile
User Acquisition
Traffic Monetization(Mobile SSP)
VAS Business
Globalization DeploymentBig Log DataOver 1TB log data / day
GEO Feature
Time Feature
App Feature
Statistic
LR Model
GBDT Model
FTRL Model
Distributed Computing System. Include
US$10 User Data Stored 1B
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Trusted by 200 Million users
Daily Active Users: 50+ Million Covering most developed countries, including 20% users from India
Since June 2015, offers for 360 Security from 10+ ad platforms are included in
M system, from which we see a 50% increase of revenue.
With the average eCPM reaching USD$16 worldwide.
CASE STUDIES: 360 Security
User Acquisition
Traffic Monetization VAS Business
Types of VAS
in India
from Mobvista
Video
Ringtone
Game
Picture
Daily Conversions from Mobvista
25000
20000
15000
10000
5000
0Idea Airtel Vodafone Aircel BSNL TATA
Conversions
User Acquisition
Traffic Monetization VAS Business
Business Covered Areas
India
Southeast AsiaLatin America
Europe
Middle East
South Africa
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User Acquisition
Traffic Monetization VAS Business
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Thank You
www.mobvista.com