Index, Ads, and Colophon

Coverage ~ Index, Ads & Colophon

Make your info sections more than just BLACK and WHITE!

Index

“What pages am I on?!”

•The index is often the first place buyers look when they get their yearbook.•Identify the students, clubs, sports and the pages they are on.•Add interest and coverage to your index to make it more than just a list.

Coverage ~ Index, Ads & Colophon

Index: Make the most of your pages!

•Use 6-8 point font•Use more columns to maximize your space•Use bold words to contrast or highlight•Include information that will draw students into your book.

Coverage ~ Index, Ads & Colophon

Use your Index as the perfect place to feature student artwork.

Coverage ~ Index, Ads & Colophon

Feature your resident artists: Let your student artists contribute to the Index.

Coverage ~ Index, Ads & Colophon

Coverage ~ Index, Ads & Colophon

Use photo strips to add coverage.

Coverage ~ Index, Ads & Colophon

Photo Strips in your Index:It’s never too late to get them in the book

3X!

Create an index with student involvement.

Coverage ~ Index, Ads & Colophon

Use your Index to give under-represented students cool and creative coverage.

Coverage ~ Index, Ads & Colophon

M

O P

Don’t waste the space!Plan ahead to get the best coverage.

Coverage ~ Index, Ads & Colophon

Use the index to showcase group photos.

Coverage ~ Index, Ads & Colophon

Use index space for group pics and have room for more “personality pics” on

your sports pages.Coverage ~

Index, Ads & Colophon

Advertising

Without advertisers, many books would not exist.

Coverage ~ Index, Ads & Colophon

Make Ad pages exciting by adding coverage!

Use your Ads section to increase coverage

• Intersperse student photos in the ad section– Photo borders– Team photos– Cut-outs– Photo/quote from

student who supports the business

– Blend with index

Coverage ~ Index, Ads & Colophon

AdsCoverage ~ Index, Ads & Colophon

• Group photos and tribute ads ensure that students WILL visit your Advertising section.

Use student endorsements to make YOUR BOOK and your advertisers look

better.Coverage ~

Index, Ads & Colophon

Feature pics & quotes from students to increase coverage and design great ads.

Sell banner ads to run along the border of your pages.

Coverage ~ Index, Ads & Colophon

Working ads into traditional spreads will reduce the number of pages that are ad-centered and therefore open up space for more fun coverage.

Ads: Be Creative! Coverage ~ Index, Ads & Colophon

Put it all together!This index has advertising, group pics and

student involvement.

Coverage ~ Index, Ads & Colophon

Colophon

The colophon gives the readers information on

who created the book as well as all the

decisions made to create the book.

Coverage ~ Index, Ads & Colophon

The colophon can be created in many different formats.•Listing•Narrative•Letter from the editor•Quotes

ColophonCoverage ~ Index, Ads & Colophon

ColophonWhat to include?•Yearbook staff•Acknowledgements and thanks to helpful individuals and groups•Affiliations or organizations to which the staff belongs •Awards and honors received by staff•Yearbook specifications–Number of copies–Colors–Fonts–Size

Coverage ~ Index, Ads & Colophon