Increasing Reach, Engagement,

and Revenue with social media

By Danielle BrigidaDigital Marketing ManagerNational Wildlife Federation

Our mission is to help…

Goals: Increase reach, engagement and revenue

Listening leads to our goals…

Search Sites for KeywordsSearch News Search Blogs

Search Social Sites

Pull Them Into a Listening Dashboard

We Explore Communities = Reach

Gardeners Caregivers Locally Concerned EnthusiastsCaregivers Activists

Sifting through Communities

Tracking Mentions and Having Converstaions

Tracking Allows for Engagement

NWF’s Certified Wildlife Habitat Community

Return on Engagement

*This article was pulled together by Kelly Senser with members from the community

Measuring Engagement

We Track Content Sharing

We Identify Trends

How Do We Address Revenue?

Ways to help…

Engaging

We Build Networks

We Learn All the Time

Qualitative both/and Quantities

Recognize Investing Takes Time

•Pick Your Goals•Measure Strategically•Manage Expectations

Return Comes in Many Forms