Increasing Engagement With Higher Logic Mobile Apps

Post on 13-Jan-2015

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You’re mobile. Your members are mobile. But do you have a mobile app for your Connected Community? You want your members to use your community when they’re using their smart phone or tablet – at the office, at home or anywhere. Mobile devices have changed the way we live our lives. Empower your members to network, solve problems and share best-practices on-the-go with Higher Logic’s mobile apps: • Connected Community is available on your smart phone or tablet with MemberCentric. • For your event attendees, you can rely on Eventsential for conferences of every size. The webinar: 10 Ways to Boost Engagement with Mobile Apps took place on Tuesday, May 13 at 2PM Eastern. Michael Jones from Results Direct and Carole Zdobysz showed MemberCentric and Eventsential, shared examples of Higher Logic clients effectively using the apps and answer product questions. This webinar will help you overcome challenges to adopting a mobile strategy in your organization. For more information or a demo contact: Carole Zdobysz Business Development Manager Higher Logic carole@higherlogic.com 703.972.2100

Transcript of Increasing Engagement With Higher Logic Mobile Apps

10 Ways to Boost Engagement with Mobile Apps

162 Minutes

Average US consumer spends 2

hours and 42 minutes every day using

mobile devices…

2

…84% of that time is using apps

Flurry  Analy+cs,  April  2014  

Are They Engaging You?

3

Partnership

4

20 years of web design & development for associations Mobile design and development since 2007 Extensive responsive and adaptive mobile experience Over 100 native apps deployed Leader in technology integrations

5

ASAE  EventsMemberCentric

SPI  Plas+cs  Champion

SPE  Connect

REIT  Investor

USDEC  Price  Finder

My Role

Michael JonesDirector, Mobile Technologies Results Direct

Who Uses Mobile Anyway?

8

51% Email opened on mobile devices in November 2013 (Litmus, November 2013)

Million people in the U.S. own smartphones (comScore, April 2014)

Cell owners have slept with their phone next to their bed

People whose phone is primary internet device

163.2

(Pew Internet Project, September 2013)1 in 5

(Pew Internet Project, January 2014)

Number of times the average mobile consumer checks their device (KPCB, May 2013)150

44%

Member Value

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Networking Curated Information Education / Certification Advocacy Career Advancement

Today’s Plan

Native Apps Eventsential MemberCentric Boosting Engagement

10

Reaching Your Mobile Audience Through Native Apps

(a.k.a The Opportunity)

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Your WebsiteMUST BE MOBILE

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It’s A TRAPTo Stop There

Native App Philosophy

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Making your website mobile does not mean just making it… smaller

! …NOT just another delivery of your website

… have their own PURPOSE… deliver on EXPECTATIONS

… open NEW OPPORTUNITIES

Native apps…

We Use Apps Everyday

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Frequent  Activities

Immediate  Access

High  Interactivity

Transform the device into a tool needed at THAT MOMENT

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Your  DEVICE  ==>  Event  Guide

Apps create BUZZ

In the app stores On the device

In conversations

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Apps Are Becoming CRITICAL

In the app stores On the device

Engagement

17

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Events

• Optimal experience with native & responsive

• Offline access

• Data updates in the background

• Data synchronization between devices

• Multi-Event Support

• Branding

• Customizable

Eventsential

Almost 1/4 of smartphone user’s time is spent accessing social networks 84.6% of smartphone owners use a Facebook App 1/2 of all Twitter usage comes from Smartphones

Networking / Social

ASAE  Collaborate

MemberCentric

Power of MemberCentric & Eventsential

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IPWEA uses the Eventsential and MemberCentric apps as the backend of our IPWEA branded apps. We have had a great response from members and conference delegates. It is quite clever how flexibility has been built into the app to allow just about everything we dared ask for.

Chris Champion, CEO, IPWEA

Boosting Engagement

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1. Over communicate

2. Smart app banners

3. Tell them the value

4. Ask the right questions

5. Tie your apps together

6. Cross advertise between apps

7. Send push notifications

8. Encourage networking

9. Create a contest with prizes

10.Cultivate brand ambassadors

Foundation: Provide Apps

Creates buzz Meets expectations Encourages frequent usage Enhance event impact

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If You Build ItAnd they know about it

And they see value in it for them

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They Will ComeTHEN

1. Over CommunicateWebsite Emails Newsletters Press Releases Articles Blogs Videos

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Social media Signage at events Ad in program guide Leverage Connected Community (announcements, homepage, discussions, ad spaces) Tips and best practices

2. Smart App Banners

Simple & Effective25

3. Tell them the value

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ENGAGE when and where YOU want to

MAXIMIZE YOUR time

Take action from ANYWHEREStay in the know on the GO

LEARN from YOUR association and from YOUR peers

More effectively NETWORK virtually and in-person

4. Ask The Right Questions

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IAM

5. Tie Your Apps TogetherPTA National

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6. Cross Advertise Between Apps

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7. Send Push Notifications

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8. Encourage Networking

Improve in-person networking No business cards required Scan devices or print to badges

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9. Gamification: Create a contest

with prizesIn-app Scavenger Hunt Conduct a “Connection Game” Promote Friending using the QR scanning feature Prizes to incentivize to download the app

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10. Cultivate Brand Ambassadors

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Share success stories Reward advocates Focus on your influencers

In Conclusion

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Done  correctly,  a  mobile  app  strategy  will  create  buzz  which  leads  to  new  members,  higher  renewals,  more  non-­‐dues  revenue,  and  more  value  to  your  members  and  your  industry

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Michael Jones Director, Mobile Technologies Results Direct 703-548-0505 mjones@resultsdirect.com

Contact UsCarole Zdobysz Business Development Manager Higher Logic 703-972-2100 carole@higherlogic.com