Increase Your Landing Page Conversion Rate with Embedded

Video

From Kirsten Weisenburger’s blog @ blog.dacgroup.com

Wednesday, August 14, 2013

You’ve heard it a gazillion times:

You have mere seconds to convert users who arrive on your landing page

You know the drill…

…build landing pages with no extraneous copy

…drive to a bold form and call to action

…get them to convert fast

So why would you ask your visitors to pause for 30 seconds and watch a video on your landing page?

A whole bunch of reasons actually….

Best of breed are doing it, and getting results

Why video? Reason #1:

Best of breed are doing it, and getting results

Retail case studies: “Users who stay to watch a video are more likely to purchase!”

Why video? Reason #1:

Wouldn’t you rather watch than read?

Your product or service needs to be explained

Minimizing a users’ effort will improve conversion

Why video? Reason #2:

Videos make you memorable

When someone is jumping between search results, you want them to remember you

Why video? Reason #3:

VS.

Videos make you memorable

A short engaging video will keep visitors around longer and will help them remember your product or service over the long term

Why video? Reason #3:

Videos increase conversion

…when done ‘right’!

Why video? Reason #4:

Here’s how to do it right…

Keep it short

◦ 30-60 seconds

Feature only your video & conversion element

◦Simplify. Remove everything but the video and the form

Here’s how to do it right…

Minimize text

Use infographics instead of text

Show your product in action

Encourage social sharing

Here’s how to do it right…

Tell people what you want them to do

◦At least two calls to action – one on the page, one at the end of the video

Tell a story – it’s not an infomercial

◦ It should be fresh and memorable so you are awarded the users’ time

Adam PickerDigital Marketing Specialist

apicker@dacgroup.com

DAC Group www.dacgroup.comNew York | Chicago | Cleveland | Louisville | Rochester | Toronto | Montreal | Vancouver

DAC Group is an industry-leading digital agency, a technology-fueled directional marketing pioneer and a lead-generation powerhouse. We are an integrated multi-platform solutions architect and expert strategic planning partner. DAC Group creatively innovates to consistently deliver impressive results.

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