Incorporating Social Media Platforms into Higher Education Instructional Strategy

Ed C. Dansereau, MBA

Bill W. Godair Ph.D., MUS, MBA

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Agenda

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1. Student Expectations

2. Framework For Selecting Social Media

✈ Genre of Course

✈ Purpose of Exercise

✈ Student Role

✈ Learning Outcome

✈ Assessment

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Student Expectations

In a course using social media, students rate the importance of using social media to access information as ………………….

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In a course using social media, students rate the importance of ………………….

Impact of Social Media Use on Student’s Engagement

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Personal Use of Social Media During Class

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Framework for Selecting Social Media

Genre of Course

Purpose of Exercise

Student Role

Learning Outcome

Social Media Selection

Assessment

Genre Of Course

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Traditional Skills

Soft Hard

Subject

Qualitative Quantitative

Nature

Conceptual Mathematical

Introduce

Reflective

DemonstrateReinforce

Supplemental

Application Instructional

What is the Purpose of the Exercise

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What is the Student Role

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What is the Student Role

Answer Questions

Apply Concepts

Practice Skill

Reflective

What are the Learning Outcome

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Primary:

Increase Knowledge of

Discipline

Analytical Reasoning /

Problem Solving

Social Skills / Responsibilities

/ Ethics

Communication, Leadership & Team Skills

Development of Managerial Skills

Development of Global

Perspective

Secondary: Values ProfessionalismLifelong

Learning Skills

Which Social Media to Use

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Video

Collaboration

Blogs

Micro Blogs

Social Network Sites

Picture / Visual

Video

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➢Distribution Platform

➢User Generated Content (UGC)

➢Corporate Media

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Created by Others

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Created by Others

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Created by Students

Videos Created by Others

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Student’s Observations - Video

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Advantages:

✈ We like it because you don’t have to read.✈ YouTube and videos are good for ‘How To’ . . . To learn something✈ Learn ideas in a creative way – good for innovation- demonstrations✈ Doing (making) videos help us learn how much work is done behind the scenes.

Disadvantages:

✈ 5 minute limit → no way am I watching a 10 minute video (forget about watching a hour long lecture). Must be short

✈ Built in ads are annoying.

Collaboration

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Web-based software sites allowing users to create and edit documents

online while collaborating with other users in real-time.

On-Line Collaboration

Google Docs -- Quiz

Student Observations - Collaboration

Responses

✈ Good for teams (group work)

✈ It’s a group thing

✈ We should teach in BUS1270

✈ Facetime is good for collaboration also.

✈ Hangout works for people without an iPhone

Negative

✈ Formatting is different

✈ Students never used office 2003 or anyone of the non-visual interfaces

✈ They would be horrified by our old green screens and WYSISYG interface

✈ There are glitches and sometimes freezes with multiple people editing the same document

✈ Microsoft 360 has issues at Castleton due to security layer

Blogs

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Information / Discussion site that allow users to

publish on-line and allow their viewers to post

comments.

Blogs

Student’s Observations - Blogs

Responses

✈ Don’t read them

✈ Google or YouTube for information instead of blog

✈ Should have asked about Google results

✈ Would rather we set up a webpage for class, using Wix, than write a blog

✈ Not relevant to us

✈ You have to want to (read a blog to do it)

Micro Blog

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Microblogs are very short posts used to

exchange small elements of content, i.e.

short comments, videos, and images.

Marketing Course

Twitter Feed for a Management Course

Student’s Observations - Twitter

Responses

✈ We like short format that is to the point

✈ We ignore links for the most part

✈ The pictures are the best, visual

✈ More current and up to date, instant

✈ Best chance to have a celebrity interact with you.

✈ We follow #tags for sports, find out what other people think on topic. Like at weddings,

conferences and live events.

✈ We like how easy it is to share

✈ 140 characters is fine, we are used to it.

✈ Not everyone has Twitter

✈ Content has a very short life span

✈ All social media is tied to phone

✈ Mobile is no longer a special category, it is part of life

Social Network Sites (SNS)

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Web based sites designed to build social networks or

social relations among individuals with similar interests,

activities, backgrounds or real-life connections.

Course Page

1) Create a Professional Profile page

2) Creating a course group

3) Upload Content

✈ Platform for homework & revision

resources

✈ Post questions, videos & resources

4) Monitor

Student’s Observations - SNS

Advantages:

✈ See others opinions

✈ “Cleanest social media” because parents are on site (we have moved to Instagram and twitter)

✈ Choice of words, pictures, sentiment

✈ Reserved behavior, very public

✈ To keep in touch with old friends (High School) and Family

✈ Good to use to contact someone – modern phone book.

Disadvantages:

✈ To see what you don’t care about, no choice but to see everyone’s stuff

✈ Parents

✈ People rage behind the blind eye of the keyboard and post radical opinions

✈ Sense of dissatisfaction, like accounting, a necessary evil

Pictures

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Web based sites that allow

users to share photo and video.

Instagram

Pinterest

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Business on Pinterest

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Student’s Observations - Instagram

Responses

✈ “Girls post better pictures”

✈ Less drama – pictures are focus and not text

✈ Again, no reading

✈ More personal than others

✈ Visually based, has a “Lifestyle” element that makes if feel more “real”

✈ Simple video, 15 seconds, competing with Vine

✈ # for groups and friends

✈ Different, picture oriented

✈ Quick, simple to use, easy to comment

✈ Naturally mobile

✈ Do not use for classes or follow orgs

Negative

✈ Real time if you post at 2AM, some may not see

✈ Open public but students have a different view of privacy. They do not see as a problem.

Assessment

Did the Exercise achieve its objective?

Framework Summarized

Genre of Course

Purpose of Exercise

Student Role

Learning Outcome

Social Media Selection

Assessment

Questions

Ed C. Dansereau, MBA

ed.dansereau@castleton.edu

Bill W. Godair Ph.D., MUS, MBABilly.Godair@Castleton.edu

Video Links and Acknowledgement

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Fayol’s Principles of Management VideoAuthor: Goyal Bros. Prakashanhttps://www.youtube.com/watch?v=DsYcnapehvA&list=PL5ka7W-Aqnt7GcQ9uX7lrojpCni6hYziwAccessed on 4 Feb 2015

John Wooden video on True SuccessTEDhttp://www.ted.com/talks/john_wooden_on_the_difference_between_winning_and_success.htmlAccess on 1 May 2015

Break-Even AnalysisDailymotionhttp://www.dailymotion.com/video/x2m0rw3Access on 12 Feb 2015

Break-Even AnalysisInvestopediahttp://www.investopedia.com/video/play/breakeven-analysis/

Access 15 Feb 16

Video Links and Acknowledgement

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Break-Even PointHowcasthttp://www.howcast.com/videos/307310-how-to-determine-a-breakeven-point/Access 15 Feb 16

Break-Even PointEd Dansereauhttps://www.youtube.com/watch?v=Bu4uXcO5fMgAccess 5 May 16

Video Blogwww.ProfessorDansereau.comWill launch September 2016