by Mary Jo Flynn

INCORPORATING SOCIAL MEDIA IN EXERCISE DESIGN

@MaryJoFly

Overview

Be Interactiv

e

#SMEM

@MaryJoFly

Social media review Exercise types and social media

uses Open and closed systems Using social media as injects Evaluating exercises

Exercise Design Assumptions

POLICIES

TRAINING

ACCESS

Are your messages making a difference?

Work with traditional media not in place of them.

What is being said in your neighborhood?

Identify rumors and develop plans to address them.

The community expects your responses to be fast!

Discussion Based Exercises

Seminar Workshop Tabletop

Live TweetConstruct Messages

Simulate Injects

Record videoPlay

content

Play content

Play content

Off-site speakers

Off-site speakers

Simulate injects

Networking events

Discussion groups

Discussion groups

Operations Based Exercises

Game DrillFunctio

nalFull

Scale

Public actions

Filter live data

Filter live data

Sim cell

Resource injects

Resource injects

Resource injects

Resource injects

Injects InjectsLive

recording

Live recordin

g

Injects Sim cell Sim cell Sim cell

First do no harm. Open systems are susceptible to mistakes going viral

Closed loop can be a private system or build fake content to use as injects

http://bit.ly/fakeTwitter

Use real stories for exercise injects

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Archive real incidents using a variety of platforms

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Benefit the community with a real issue or existing campaign

Evaluate lessons learned via online tools like Google Forms to collect data and archive sessions with archive tools

Resources and References

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Resource Web LinkSM Tabletop Lessons Learned http://bit.ly/SM_TTX

Video: Fake social media http://bit.ly/fakeTwitter

Big book of virtual team building games

ASIN: B005NASIIS

50 Digital Team Building Games ASIN: B007SI4UJE

Video: Cheryl Bledsoe – Practice Safely: Exercises & Drills in Real

Time mediahttp://bit.ly/Bledsoe13

Geolocation search techniques by Gahlord Dewald @Gahlord

http://ht.ly/gij6x

Verifying your Government Twitter Account

http://bit.ly/TwitVerify

QR Code CERT Exercise http://bit.ly/QRCERTGame

Sample Archived Incidents

Title Web LinkLA Arson Google Maps http://bit.ly/tRrUhj

LA arson http://bit.ly/LAarson2

LA Wind http://bit.ly/LAwind2

NJ Sandy Recovery http://bit.ly/NJ_Sandy

CA WX Atmospheric River http://bit.ly/CAWXriver

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Simulation Environments

Simulation Tool Web link

Chatter www.chatter.com

Yammer www.yammer.com

Simulation Deck Simulationdeck.nusura.com

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Stay Fit & Exercise

Exercise 3

Conference Homework

Use the final exercise provided on the session handout. Didn’t receive one? Download it here:

You have until the last day of the conference to complete these 6 tasks.

Share your experience on the Conference Tag #IAEM13

Make a public commitment

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Use tag #IAEM13 and share one thing you plan to implement

Contact

Slideshare.net/mjflynn001 Contact

Mary Jo Flynn, MS, CEM

http://about.me/mflynn