Project Proposal

Inclusive Design

By: Jackie O’DowdSaskia SwaanJoe Moore

Aim of Project Users & Demographics Technology & the Age Divide Identifying the Issues Personas Idea Generation The Product/Concept Product Research/Technical Feasibility Inclusivity (Trojan Horse) Conclusion References

Presentation Outline:

…is to design a product or service for a population with a capability loss, using an inclusive design.

The aim of the project…

Who are the users?

Over 60’s

User Demographic:

60+

1980 2012(WHO, 2012)

User Demographic:

€ 446,94 (shared income)

56%

Income

89%

€352,18 (single income)

(Social payments)

Chronic illness

(CSO, 2012)

Computer & Internet Usage:

Technology & the Age Divide

60% 35% 15%

16-49 yrs 50-64 yrs 65-74 yrs

( Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., 2010 )

39%

Technology & the Age Divide

45%(Zickuhr K., & Smith A.,2012)

Technology & the Age Divide95%(Zickuhr K., & Smith A.,2012)

Negative Attitudes

Feeling too old to learn, too hard

And only 10% use phone for Internet :-preference for pay as you go-perceived as complicated and

difficult-nervous using new electronic

device

Technology & the Age Divide

(Hargreaves, G. , 2011).

15% 45% 33%

Capability Loss:

Hearing Poor Vision Memory Issues

Age of Respondents:

< 60 yrs60 – 79 yrs

Personas:

Harry Sally

Idea Generation

Simple is Not the same as stupid

(Hargreaves, G., 2011).

The Product/Concept:

Product Research/ Technical Feasibility

O2 Joggler

Inclusivity

Conclusion

Trojan horse effect Technology and the Age divide

Thank you for listening…

Any questions?

ReferencesCullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., (2010). Survey of older people and

ICTs in Ireland. Retrieved October 20, 2012, from http://www.dcenr.gov.ie/NR/rdonlyres/DA00462A-D51B-4C6F-8DBF-B08D0191D931/37829/SurveyofOlderPeopleandICTsinIrelandResearchReportb.pdf

CSO (2012). Survey on income and living conditions (SILC). Thematic Report on the Elderly2004, 2009 and 2010.Retrieved October 20, 2012, from

http://www.cso.ie/en/media/csoie/releasespublications/documents/silc/2010/elderly0409and10.pdf

Hargreaves, G. (2011). Smartphone fear factor for over 65s. Retrieved October 20, 2012, From Aging and the use of the internet (n.d). Retrieved October 20, 2012, from

http://www.nominettrust.org.uk/sites/default/files/NT%20SoA%20- Ageing and the use of the internet.pdfSwaan, S. (2012, November 7). ). Survey Monkey. Retrieved from https://www.surveymonkey.com

WHO (2012). Are you ready? What you need to know about aging? Retrieved October 20, 2012, from

http://www.who.int/world-health-day/2012/toolkit/background/en/index.html

Zickuhr K., & Smith A.,(2012). Digital differences. While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over

the past decade, for some groups digital disparities still remain. Retrieved October 20, 2012, fromhttp://pewinternet.org/~/media/Files/Reports/2012/PIP_Digital_differences_041312.pdf

References (Images)Calendar [Image] (n.d.). Retrieved November 8, 2012, from http://www.wherestheshuttle.com/Announcements.htmlCartoon boy [Image] (n.d.). Retrieved November 8, 2012, from http://drawsketch.about.com/od/cartooning/ss/cutecartoon.htmChronic illness [Image] (n.d.). Retrieved November 1, 2012, from http://www.thetotalwellnessdoc.com/wp-content/uploads/image/pills.jpgFamily group [Image] (n.d.). Retrieved November 1, 2012, from http://www.mandysmoon.com/store/images/Category_Images/Specialty_Items_Department/people_row_specialty_items.jpgFamily image [Image] (n.d.) Retrieved November 1, 2012, from http://www.lesswaste.org.uk/greene_family.bmpFamily member’s gif [Image] (n.d.). Retrieved November 1, 2012, from http://www.mandysmoon.com/Qstore/uploads/familyhomepg.giffamily groupFear of technology [Image] (n.d.). Retrieved November 1, 2012, from http://itineraryforvision.files.wordpress.com/2011/06/fear_technology.jpgGlobe [Image] (n.d.). Retrieved November 8, 2012, from http://www.clker.com/clipart-planet-earth-1.htmlGlobe digital divide [Image] (n.d.). Retrieved November 8, 2012, from http://cdn6.fotosearch.com/bthumb/CSP/CSP200/k2003722.jpg I-Pad [Image] (n.d.). Retrieved November 8, 2012, from http://dualbrowser.19e3.com/  Hit thumb with hammer [Image] (n.d.). Retrieved November 1, 2012, from http://images.clipartof.com/small/438632-Cartoon-Man-Holding-His-Throbbing-Thumb-After-I said sit [Image] (n.d.). Retrieved November 1, 2012, from http://tizona.files.wordpress.com/2009/04/i_said_sit.jpg?w=504

References (Images)Lady [Image] (n.d.). Retrieved November 8, 2012, from http://data.whicdn.com/images/17244165/6042694297_6d5d4a8d79_z_thumb.jpgLittle lady [Image] (n.d.). Retrieved November 8, 2012, from http://www.madeit.com.au/uploaded/2012-9- 21/f62952742Db4ee2D49ee2Dafd82D5ab99268000cPREVIEW2.jpgMan in front of computer [Image] (n.d.). Retrieved November 1, 2012, from http://www.toonpool.com/user/997/files/just_how_you_feel_out_of_memory_351575.jpgMemory loss [Image] (n.d.). Retrieved November 1, 2012, from http://thatssuperfood.com/wp-

content/uploads/2010/04/memory-loss-2.jpgMoney green [Image] (n.d.) Retrieved November 1, 2012, from http://www.clker.com/cliparts/A/U/J/c/h/u/stacks-of-money-hi.png Old man w/ pipe [Image] (n.d.). Retrieved November 8, 2012, from http://www.clipartmojo.com/clip-art/old-man-smoking-pipe-3228/Old man w/ tie [Image] (n.d.). Retrieved November 1, 2012, from http://www.zazzle.ca/funny_cartoon_male_old_man_angry_postcard-239911656608042186 Old woman cartoon [Image] (n.d.). Retrieved November 8, 2012, from http://barbarah.files.wordpress.com/2011/09/older-lady.pngShort sighted caterpillar [Image] (n.d.). Retrieved November 1, 2012, from http://www.flikie.com/wp-content/uploads/2011/01/3D_20110111_Shortsighted-Caterpillar.jpg

References (Images)Smart phone [Image] (n.d.) Retrieved November 8, 2012, from http://www.uk2.net/blog/your-smartphone-is-changing-the-way-web-servers-get-built/.Stack of coins [Image] (n.d.) Retrieved November 1, 2012, from http://thumbs.dreamstime.com/thumblarge_337/1227646470i44Nr2.jpgTrojan horse [Image] (n.d.). Retrieved November 1, 2012, from http://cache3.asset-cache.net/xt/88364414.jpg?v=1&g=fs1%7C0%7CLIQ%7C64%7C414&s=1