The Top 10 Principles of

Inbound Marketing explained by

Dwight Schrutte

BUYER PERSONA

In order to

delight your customer

you must first

fully understand them

UNIVERSAL STRATEGY

Inbound Marketing

can be used

effectively for any

company, for any

product, and to any

buyer persona.

If you don’t believe

you can beat

Walmart on price,

why do you choose to

continue your race to

the bottom?

ADDING VALUE

The goal is not just to

get more customers,

it’s to delight them

and make advocates

that promote your

brand to the world.

ADVOCATES

Maybe you will find

that trick that will out

smart the Google

search engines and

instantly get you #1

SEO

A / B TESTING

100% of customers

will tell you what they

prefer when asked.

Disrupting me via

ads, calls or emails

destroys trust and

makes you just

seem creepy

SPAM

Be Genuine.

Letting people know

the real you

through your content

builds trust.

TRUST

Inbound leads are

61% less expensive

than traditional

outbound leads.

COST

Forget the

puppies and babies.

Enough with trying to

be cute or sexy.

Just be helpful.

BE HELPFUL

THE END OF INTERUPUTION MARKETING