Post on 21-Jan-2015
description
CHARGE ALL YOUR DEVICES
Universal Charger
CHARGE ALL YOUR DEVICES
COMPANY > About IDAPT
IDAPT SIMPLIFIES THE USE OF MOBILE TECHNOLOGY
Brand
IDAPT
Organization (4 offices – Team of 40+ people)
INOITULOS launched IDAPT in 2006 with the objective of simplifying the use of mobile
technology. In 2010, IDAPT was distributed in more than 25 countries. A 2nd round of investment
in 2010 helped consolidating the markets and creating a whole range of solutions.
USA Sales team
Warehouse
Europe Design, Development, R&D
Marketing & PR
Sales team (ES, FR, DE)
Warehouse
HK & China Own production chain
Own factory
Global logistics
Creation
Project started in 2003
Headquarters
Barcelona - Spain
CHARGE ALL YOUR DEVICES
IDAPT > Solutions of charging needed
Global issue not solved yet
85% of the population has 2+ electronic devices
Global and common problem
At least 1 new device in each home every 6 months
Regular need
Opportunity
New standard for mobile phones/smartphones = microUSB
Remodeling of the charging shelves. A new category appears:
Universal charging solutions with and/or added value charger
Apple, Gaming, GPS, Cameras, Tablets, etc. These devices will
NOT use microUSB = problem of chargers and cables will remain
Wireless chargers (Duracell, Powermat, etc.)
Big PR campaign = they’ve created a demand
Marketing mix not mature:
- Low compatibility
- Too high prices
- High return rate
- Reduce the repetitive business of casing, housing and
protections
Need to redirect these people towards IDAPT
CHARGE ALL YOUR DEVICES
IDAPT > Simplicity / The best marketing mix of the category
Portable Desktop
INOITULOS launched IDAPT in 2006 with the objective
of simplifying the use of mobile technology.
In 2010, IDAPT was distributed in more than 25 countries.
A 2nd round of investment in 2010 helped consolidating
the markets and creating a whole range of solutions.
CHARGE ALL YOUR DEVICES
IDAPT > Interchangeable tip system Technology
INTERNATIONAL PATENTS
UNIVERSAL
Compatible with
4500+ electronic
devices
FUTURE PROOF
IDAPT launches new
connectors as new
devices are released on
the market
UNIQUE
Works with all the IDAPT
range
CHARGE ALL YOUR DEVICES
PROMOTIONAL MARKET > Let’s brand it!
6
Why?
Offer personalised gifts internally and externally
CRM STAFF
Use IDAPT as a promotion tool / gift to your clients and colleagues.
They will use IDAPT and remember your company everyday.
IDAPT is recognized as a quality and very practical gift.
IDAPT is original compared to what they usually get.
CHARGE ALL YOUR DEVICES
PROMOTIONAL MARKET > Let’s brand it!
Customized pack - Product with logo
- Standard pack with logo
- Customized tips
Premium pack - Premium pack with logo
- Customized tips
- Product with logo
7
How?
CHARGE ALL YOUR DEVICES
IDAPT i2+ IDAPT i4 IDAPT i1 Eco Tips
MSRP
34.99€ MSRP from
7.99€ MSRP
19.99€ With 3 tips
MSRP
49.99€
Patented system of
interchangeable tips for the
whole range
i1 is the only charger you’ll
need, anywhere
i2+ is your personnal
desktop charger for home
or office
I4 is the most complete
existing desktop solution
- Compatible with 4000+
devices
- Future proof
- Compatible with
Smartphone and all other
devices
- Made for iPod, iPhone and
iPad
- The most ecological
charger on the market
(auto-off, recyclable
materials, high
efficiency…)
- Modern design for an
affordable price
- Premium finish
IDAPT > Simplicity / The best marketing mix of the category
CHARGE ALL YOUR DEVICES
PRESS > Awareness
IDAPT A BRAND THE MEDIA LOVE
Great evaluations
In average, IDAPT receives 8,5 as a
grade… much better than any other
competitors
Impacts
More than 250 relevant impact within 1
year in the UK… and millions of impacts
globally (Google)
CHARGE ALL YOUR DEVICES
SALES > Global success
GLOBAL AWARDS
From the Startup agency of Barcelona
Most Innovative Company
From the most reknown French business School HEC PARIS
Startup of the Year 2008
CES 2010 & 2011 – Awards
Innovation Honoree – Portable Power
Innovation Honoree – Green Technology
CTIA Wireless 2010 & 2011 - Awards
Fashion & Lifestyle Product
Green Telecom
IFA Trade Show 2009 & 2010 & 2011 - Awards
Most Innovative & Easy to Use
2010 2011 2009
Final 1st