In-House Recruiting Made Easy

America’s #1 Online Lender

Originating purchase and refinance mortgages in 50 states

Constantly looking for ways to connect with clients

Who is Quicken Loans?

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Back in the Day

outside vendors cost-prohibitive

dependent on other team members

low uptake percentage

cold calling

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The Issue

not enough available participants available right

when we need them to participate

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The Goal

create a place where people will reside that will allow

them to sign up and allow us to manage them in

order to build a pool of available participants at our

disposal

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Outsourced Solution

A. Budget

B. Company Experience

C. Customization

D. All of the above

Which of the following obstacles did we encounter?

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How Much Would You Rather Spend?

Little to nothing $60,000+

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Where are you Based?

Us Them

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Illusion of easy customization

Big changes would have to involve rep

Features not easily scalable

Issues with Customization

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Ism: Obsessed with finding a better way

“Our mission is a never-ending quest to find a better

way for every process and everything we touch…”

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Benefits

Standalone microsite

Wordpress platform

Puts a face on the program

SEO helper

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Results

300+ new users

Public venue for upcoming sessions

Shows that Quicken Loans values the User

Experience

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What You Can Do

Start a Wordpress blog:

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What You Can Do

Add a form:

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What You Can Do

Publicize yourself on Twitter and WeLoveWP

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What You Can Do Publicize yourself on the company blog and newsletter

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What You Can Do

Publicize yourself some more:– Comment on other blogs– Send an announcement email to past participants– Blogrolls

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What You Can Do

Track your results with Google Analytics and Userfly

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Track and organize your potential participants

What You Can Do

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Moral of the Story

Take control of your own user recruiting by building and

hosting your own microsite with the help of a few easy

to use online resources.

Your sanity will thank you for it.

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…With your Users– Wufoo– Icebrrg– We Love WP– Userfly

…With Us– Quicken Loans– Quicken Loans Feedback Central– What’s the Diff Blog

– corabledsoe@quickenloans.com

Get in Touch

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