Post on 17-Mar-2020
Cairo - Egypt
8 - 10 december2018
the 4th international trade Exhibition for Food & Beverages
Fresh Fruitful Opportunities‘‘THE WORLD’S INTERNATIONAL FRESH PRODUCE TRADE SHOW BRANDthe 3rd international Fresh produce trade Show
Organized by:
macfruitattraction-expo.com | foodafrica-expo.com
in Collaboration With:
‘‘We chose Food Africa because Egypt is a crucial market for our companies. This year we saw growth in the number of visitors. In these three days, our companies acquired a lot of good contacts.”Francesco Panini, Cairo Office Director - Italian Trade Agency - Egypt
2017 edition aT a glance
294number of exhibiTors
6counTry pavilions
32counTriesrepresenTed
10,830number of visiTors
282number of hosTed buyers
Belarus
Brazil
China
Egypt
France
Germany
Greece
India
Indonesia
Italy
Jordan
Kenya
Lebanon
Malaysia
Morocco
Myanmar
Netherlands
New Zealand
Nigeria
Pakistan
Poland
Portugal
Saudi Arabia
South Africa
Spain
Sudan
Syria
Thailand
Tunisia
Turkey
Ukraine
UAE
ViSitinG CountrieS 2017 ClAssIFICATIOn OF vIsITOrs
2017 hOsTEd buyErs - vIsITOrs gEOgrAphy
41%Africa
2%Americas
12%Europe & Russia
16% Asia & Far East
29%GCC & Middle East
11%
3%Others
Manufacturer
4% Bakery
Distributor
8%Retail / Hyper-market
20%HORECA
39%Importer / Trader15%
MaC Fruit attraCtion 2018: a global brand for fresh produce
why exhibit?•Gain access to the thriving fresh
produce markets in Egypt and Africa.
•Launch your business into new substantial markets.
•Establish new connections with prospective local and international buyers and suppliers.
•Discover new market trends and technologies in the continent’s food industry.
•Sign agreements with buyer groups on the spot.
•Exchange experience and insight with regional and international professionals.
•Network with local and regional government officials and decision-makers.
MaCFruit exhibitS proFileS•Fresh Fruits
•Fresh Vegetables
•Fresh-cut, Convenience & Catering
•Organic Products
•Plants & Cut Flowers
•Storage
•Technical Services
•Transport & Logistics
MAC FRUIT ATTRACTION IS A SPECIALIZED INTERNATIONAL PLATFORM DEDICATED TO THE FRESH PRODUCE MARKET. NOw IN ITS THIRD yEAR, THIS GLOBAL BRAND CONTINUES TO ESTABLISH BRIDGES BETwEEN PRODUCERS, SUPPLIERS, AND BUyERS OF FRESH FRUITS AND VEGETABLES IN EUROPE, THE MIDDLE EAST, AND AFRICA.
Held concurrently with Food Africa, in Cairo, Mac Fruit Attraction is favorably instituted to provide a unique portal for international fruit and vegetable stakeholders to garner immense business opportunities in the Egyptian and African markets.
CAbbAgEs, CAulIFlOWErs, kAlE And sImIlAr EdIblE brAssICAs
lEgumInOus vEgETAblEs
TOmATOEs, FrEsh Or ChIllEd
rOOTs And TubErs
drIEd vEgETAblEs,WhOlE, CuT
slICEd, brOkEn Or In pOWdEr
OnIOns, shAllOTs, gArlIC, lEEks
pOTATOEs, FrEsh Or ChIllEd
drIEd lEgumInOus vEgETAblEs
AFrICA’s ImpOrTs OF vegetables In 2016
AFrICA’s ImpOrTs OF fruits In 2016
mElOns
drIEd FruITs
AprICOTs, ChErrIEs, pEAChEs, plums
FrEsh bErrIEs
CITrus FruIT
grApEs
COCOnuTs, brAzIl nuTs & CAshEW nuTs
bAnAnAs, InCl. plAnTAIns
dATEs, FIgs, pInEApplEs, AvOCAdOs, guAvAs
nuTs, FrEsh Or drIEd
ApplEs, pEArs &quInCEs
$400 mn
$200 mn
$800 mn
$400 mn
$1.2 Bn
$600 Bn
$0 $0
EGyPT’S TRADE IN FRUITS AND VEGETABLES IS AMONG THE COUNTRy’S MOST VIBRANT AREAS OF AGRICULTURAL TRADE, BUOyED By A STEADILy RISING POPULATION THAT FUELS CONSUMPTION, AND THE GOVERNMENT’S EFFORTS TO TRANSFORM PARTS OF THE DESERT INTO ARABLE LAND.
Egypt is one of the top non-EU vegetable suppliers for Europe and is also a major market for European fruit exporters. Moreover, Egypt is taking advantage of the Tripartite Free Trade Area (TFTA) that is boosting the continent’s intra-regional trade.
Situated in a strategic location, Egypt is the entryway to Africa’s mega-market.
• Egypt is the second-largest market for Italian apples (16% of total apple production)
• Egypt’s major agricultural exports are potatoes, cotton, and fresh fruit, primarily citrus
• Most of Egypt’s exports are bound for the EU, Russia, North Africa and the Middle East
• Africa is a considerable market for European apple exports, taking a hefty 23% share
• West-African countries buy more than half of European onion exports
egypT and africa’s Fruit and VeGetable Market
TOp ImpOrTErs OF vEgETAblEs In nOrTh AFrICA In 2015
Source: UN Comtrade data
Million
$498.5 egypT’s imporTs of fruiTs & nuTs in 2016
billion
$5 value of africa’s fruiT & vegeTable imporTs
Million
$65.2egypT’s vegeTable exporTs To africa in 2016
6.67%share of fruiTs & vegeTables of ToTal imporTs of mena region in 2015
Million
egypT’s imporTs of vegeTables in 2016
$556.7
EGYPT
$0 $2 Bn $4 Bn $6 Bn Bn $8 Bn $10
TUnISIA
mOROCCO
ALGERIA
THE WORLD’S INTERNATIONAL FRESH PRODUCE TRADE SHOW BRAND
Organized by: Co-organized with:
Grab the opportunity now!
Mrs. Ana Sánchez-Terán
Tel: +34 91 722 53 39 / 29
Email: macfruitattraction@ifema.esTo enquire abouT exhibiTing and sponsoring
The OrganizerIFP Egypt is a member of IFP Group, the Middle East’s most accomplished event organizer with a rich experience of over 35 years and more than 480 international exhibitions with worldwide recognition. IFP Group organizes some of the region’s top trade fairs, designed to be ideal platforms for foreign and local companies doing business in the Middle East and Africa, and seeking exposure among top regional buyers and decision makers.
IFEMA International