Post on 23-Nov-2014
IMPOSSIBLE IS NOTHING…!
INTRODUCTION AND HISTORY
• Adidas group has been part of world of sports on every level, delivering the state-of-art sports footwear, apparel and accessories.
• Global leader of sports and virtually in every part of the country.
• Headquarters in Herzogenaurach, Germany.
• 170 subsidiaries with 40,000 employees.
• Our brand is build on passion for sports and a sporting lifestyle.
INTRODUCTION AND HISTORY……
OUR MISSION
– We are consumer focused– We are innovation and design leaders– We are a global organization– We are committed and dedicated
OUR BRANDSAdidasReebokTaylor Made
4P’S
• PRODUCTS• PRICE• PLACE
• PROMOTION
Products
• FOR MENS’ WOMENS’ - Foot wear - Clothing
- Accessories
PRODUCTS
PRODUCTS
• The core benefit is to satisfy consumers’ needs or want.
• Comfort.• Design. • World leader in the manufacture of a wide
range of sports apparels.• Today, Adidas has established itself as a
strong brand for sports apparels.
PRICE
– Adidas is a shopping product– Able to penetrate the market as it has
products for range of consumer – Wide range of products for every sector of
consumers.– Is cheaper and offers huge choices.
PLACE
All out sports needs under one roof. starting from jerseys to balls, footwear and everything
Adidas outletsOnline purchasing through the internet
PROMOTIONwww.adidas-iipm.co.cc
PROMOTION…..
– Promotion objective• Become the NO.1 sporting brand in the world.
– Promotion Mix• Advertising commonly through the mass
media.• ‘Impossible is Nothing’ campaign
SWOT ANALYSIS
STRENGTH
• Excessive showrooms world wide• Customer satisfaction is high• Official sponsors of FIFA and NBA• Specializes in soccer, and athletics• Factories are located in eco-friendly environment
SWOT ANALYSIS…..
WEAKNESS
• Lack of responsibilities in distribution chain
• Damage of products during shipping
SWOT ANALYSIS…..
OPPORTUNITIES
• Entering new markets• Brand extension and line extension in wide
range• Opening showrooms in small towns• Expanding factory outlets
SWOT ANALYSIS…..
THREATS
• Economic crisis• High tax on products• Increase in price of raw materials
SOCIAL ACTIVITIES
My 2010 SCHOOL ADVENTURE • Adopt a nation • Distinct pillars
SCORE • Aim• Volunteering activities
SOCIAL ACTIVITIES……
GRAMEEN-ADIDAS
• Social business• Goal WFSGI
• Independent association• Role
CERTIFICATION
• ISO 14000 certification
• Level A2 certification for CMAP
• OHSAS 18001 certification
AWARDS
AWARDS FROM SEVERAL ORGANISATIONS
IN 2010
Dow Jones sustainability index Inclusion in ftse4 American Business award for mi.coach
IN 2009
AWARDED AS "SUSTAINABLE RETAIL BUSSINESS " best rating by European Consumer Organization
AWARDS…..
IN 2008&2007
RE-accreditation by the fair labor association in 2008 B.A.U.M environmental award in 2007
IN 2006
For best quality Adidas group among top employers of the year
SPONSORS
•Adidas are official sponsor of FIFA and NBA•They are sponsors of cricket legend like sachin Tendulkar•Official sponsors of Beijing Olympics•In IPL they sponsor 2 teams•Special Olympics for disabled are sponsored by our brand
FINANCIAL POSITIONING AND MARKET SHARE
Market capitalization at year-end Shareholder structure
TECHNOLOGY FOR QUALITY DEVELOPMENT
NEW PRODUCT DEVELOPMENT
SIP-UP
ENERGY
DRINK
SIP-UP
PROTEIN+
INFORMATION
SIP-UP
ENERGY
DRINK
•PRICE=$1.30•NET QUANTITY=250ml•ENERGY=151KJ/36Kcal•PROTEIN=8g•CARBOHYDRATES=0.5g•FAT CONTENT=0.3g•CALCIUM=70mg•IRON=1mg•Balanced supply of nine amino acids….!
INFORMATION…..
SIP-UP
PROTEIN+
PRICE=$15.33NET QUANTITY=200gENERGY=1510KJ/36KcalPROTEIN=80gCARBOHYDRATES=5gFAT CONTENT=3gCALCIUM=700mgIRON=10mg
Balanced supply of nine amino acids….!
TAGET PEOPLE
SIP-UP
ENERGY
DRINK
SIP-UP
PROTEIN+
•PEOPLE WHO PLAY SPORTS•KIDS •COMMON PEOPLE
COMPETITORS
SIP-UP ENERGY DRINK•REDBULL•MONSTER•ROCKSTAR•FULL TROTTLE
SIP-UP PROTEIN+•BOURNVITA•BOOST•HORLICKS •COMPLAN
POSITIONING
SIP-UP
ENERGY
DRINK
SIP-UP
PROTEIN+
BEST OF NATURE... BEST OF SCIENCE…
“RICH IN PROTEIN”
PROMOTION
IMPOSSIBLE IS NOTHING
SIP-UP
ENERGY
DRINK
SIP-UP
PROTEIN+
THANK YOU