Post Event Summary

Compiled 18/6/12

Overview

• Crawley Live was a 3 day open-air music festival held in Crawley, West Sussex, over the Jubilee Bank Holiday Weekend (1-3 June 2012)

• Total no. attended: 5,000 • Advertising was minimal due to limited budget,

with Implement Marketing’s remit to raise the event’s profile via Facebook and Twitter and get the event listed on local directory websites promoting Jubilee weekend things to do

Website Page Rank

Before Event

After Event

Website position in search results

From position 25 to no. 1 on Google

Website position in search results

From not recognised to position 2 for Yahoo and Bing

Main Referral Websites

No. Backlinks to website

This increase correlates with date Implement Marketing began listing on directory websites (from 29/4/12)

Activity Summary Type of Activity No. listed on

Directory Listings on: Music/Gig websites Radio Station websites Where to go websites Newspaper websites Council Websites

32

Facebook wall posts on complementary pages 35

TV & Radio Stations – personal contact 3

Facebook wall posts on band pages 7 out of 9 bands had a Facebook presence

Twitter activity with Sunday’s acts 7 acts on Twitter

Twitter

#crawleylive….sadly not a trendsetter!

Klout score for Twitter: 32 as at 31/5/12 (day before event)

What determines a ‘good’ Klout score? Klout’s definition: Influence is relative so it depends on your goal and peers. The average Klout Score is not 50; instead, it is around 20. The Score becomes exponentially harder to increase as you move up the scale. For instance, it is much harder to move from a 70 to a 75 than from a 20 to a 25.

What is Klout? Our friendships and professional connections have moved online, making influence measurable for the first time in history. When you recommend, share, and create content you impact others. Your Klout Score measures that influence on a scale of 1 to 100.

Top Tweets generated by @crawleylive

Top Tweets generated by @Crawleylive

Event mention by top comedian

Shame the correct Twitter handle (@Crawleylive) wasn’t used…could have been targeted exposure to 84,801 followers AND 6 x retweet audience of 3,178 Total reach: 92,054

Facebook

Facebook: Key Performance Indicator Event Dates No. Likes No. Talking

about page Engagement Ratio

Date Tracked

Crawley Live 1-3 June 2012

117135134143 146

766958121 137

65%51%43%85%94%

25/5 (7 days)31/5 1/6 (Event)4/66/6

IOW Festival 21-24 June 348423716337,48039,685

15124051 4,6506,570

4.3%10.9%12.4%16.6%

31/5 18/6 (3 days) 20/6 (1 day)22/6 (Event)

Nova Arts & Music Festival (Pulborough)

5-8 July 2012 2161

87168

4.3%7.8%

31/518/6 3 wks to go

80’s Rewind Festival (Perth, Scotland)

20-22 July 2372424749

789925

3.3%3.7%

31/518/6 1 mth to go

Average Facebook Engagement Ratio

Crawley Live scored a MASSIVE 94% directly after the event

Averaging: 67.6% pre/during/post event

As a comparison, Isle of Wight Festival only scored an average of 16% during the event

Most shared Facebook posts

Most shared Facebook posts

Most shared Facebook posts

Least shared: tweets re-posted and posts on other timelines

Visits to the Facebook page

Key Social Media Learnings • Bands to get behind event more effectively on

Facebook and Twitter from outset – talk about event on their pages, share event page and interact better with Facebook timeline/wall

• Utilise more Photograph posts on Facebook as they have better interaction

• Live social media feeds on website to improve SEO

• Videos posted in run-up to event to help SEO and promote event through sharing of content

• Twitter wall at event to encourage interaction