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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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ANNOUNCEMENT Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media. DATE o Monday, 12 December, 2016 OUTCOME o 22 Total impressions
03 Impressions in Mainlines media
18 Impressions in Regional media
Online
01 impressions in Online media
KEY MESSAGES
Tata Power, India's largest integrated power company, has been relentlessly working towards conservation and saving of Mighty Mahseer through its ‘Act for Mahseer’ movement. The Company, today announced that the online leg of its ‘Act for Mahseer’ - a conservation campaign has crossed 1 million impressions on social media, with a total count of over 1.8 million impressions. The campaign, which encourages people to ‘Pledge’ to save the endangered species, saw enthusiastic participation with 2892 individuals agreeing to pledge till date.
Talking about this milestone, Mr. Anil Sardana, CEO & MD, Tata Power, stated, “At Tata Power, our efforts
at nation building are not just limited to lighting up lives by providing energy to the nation, but also includes
caring for the community & flora and fauna near our areas of operations. For over 4 decades, Tata Power has
undertaken numerous efforts to conserve the Mahseer species which is still classified as an endangered
species undergoing slow extinction by the International Union for Conservation of Nature and Natural
Resources (IUCN). The 1 million online impressions boost our efforts and encourages us to carry on with our
journey till we reach our goal.”
Key Headline Tata takes to net to save Mahseer - The Asian Age Tata Power's Mahseer campaign crosses 1 mn impressions on social media - The Avenue Mail
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Total MAV & CCM generated o MAV: Rs. 232700.48 CCM: 391.49
GRAPHIC REPRESENTATION OF COVERAGE
Publication-wise segregation of coverage Financial – 0; Mainline – 3; Regional – 18
Geographical-wise segregation of coverage East -20; West - 01; North -0; South - 0
14%
86%
Mainlines Regional
95%
5%
East West
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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MAV /CCM of coverage MAV: Rs. 232700.48
CCM: 391.49
CCM Segregation
Financial: 0.0; Mainline 63.66; Regional: 327.83
MAV Segregation - Print
Financial: Rs 0.0; Mainline: Rs 63356.9; Regional: Rs 168765.58
16%
84%
Mainlines Regional
27%
73%
Mainlines Regional
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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MAV Segregation - Online
National: Rs 578.00; International: Rs 0.0
Observations
The coverage received visibility in two zones namely Eastern and Western. Eastern zone garnered 95%
coverage followed by Western zone with 05% coverage.
86% news coverage appeared in the Regional media followed by mainline dailies with 14% coverage.
Out of 21 Print Coverage, 13 articles were captured under B category followed by A and C category with 4-4
articles for each.
Coverage and publications wise analysis
Coverage can mainly be categorized into: Articles that focused on Tata Power 'Act for Mahseer' campaign proves a hit on social media.
Articles that focused on Tata Power's Mahseer campaign crosses 1 mn impressions on social media.
100%
National Site
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication covering the above news
The Pioneer – Tata Power 'Act for Mahseer' campaign proves a hit on social media
Tata Power's online leg of 'Act for Mahseer' - a conservation campaign has crossed one million impressions
on social media, with a total count of over 1.8 million impressions. The campaign, which encourages people
to 'Pledge' to save the endangered species, saw enthusiastic participation with 2892 individuals agreeing to
pledge till date. Mahseer is a renowned freshwater fish whose numbers have dwindled in the recent past
because of increasing water pollution and loss of habitats. With an aim to increase awareness on this, the
'online pledge' of the campaign was launched to encourage individuals to become Fish Knights by signing up
on the Company's website to encourage responsible action with respect to these endangered species and to
work for its conservation, thereafter, receiving an online certificate for the same.
The Avenue Mail – Tata Power's Mahseer campaign crosses 1 mn impressions on social media
The campaign, which encourages people to 'Pledge' to save the endangered species, saw enthusiastic
participation with 2892 individuals agreeing to pledge till date. Mahseer is a renowned freshwater fish
whose numbers have dwindled in the recent past because of increasing water pollution and loss of habitats.
"With an aim to increase awareness on this, the 'online pledge' of the campaign was launched to encourage
individuals to become Fish Knights by signing up on the Company's website to encourage responsible action
with respect to these endangered species and to work for its conservation, thereafter, receiving an online
certificate for the sam," an official statement by the company said.
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Article Date Headline / Summary Publication Edition Page No. Journalist
Mainlines
13 Dec 2016 Tata takes to net to save mahseer The Asian Age Mumbai 3 Bureau
13 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
The Pioneer Jamshedpur 4 Bureau
13 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
The Pioneer Ranchi 4 Bureau
Regional
15 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Ranchi Express Jamshedpur 15 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign crosses 10 lakh impressions on social media
Prabhat Khabar Jamshedpur 4 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign crosses 10 lakh impressions on social media
Rashtriya Sagar Jamshedpur 10 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign crosses 10 lakh impressions on social media
New Ispat Mail Jamshedpur 3 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign crosses 10 lakh impressions on social media
New Ispat Mail Ranchi 3 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign crosses 10 lakh impressions on social media
Rashtriya Sagar Ranchi 10 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign crosses 10 lakh impressions on social media
Chamakta Aina Ranchi 2 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Rashtriya Khabar Jamshedpur 3 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Chamakta Aina Jamshedpur 2 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Ranchi Express Jamshedpur 2 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Aaj Jamshedpur 2 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Rashtriya Khabar Ranchi 3 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Aaj Ranchi 5 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Nav Bihar Ranchi 2 Bureau
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Swet Patra Ranchi 2 Bureau
14 Dec 2016 Tata Power 'Act for Mahseer' campaign proves a hit on social media
Rastriya Nabin Mail
Ranchi 3 Bureau
14 Dec 2016 Tata Power's Mahseer campaign crosses 1 mn impressions on social media
The Avenue Mail Jamshedpur 5 Bureau
14 Dec 2016 Tata Power's Mahseer' campaign crosses 1mn impressions on social media
The Avenue Mail Ranchi 5 Bureau
Online
13 Dec 2016 Tata Power's conservation campaign crosses 1 million impressions on social media
India Blooms Online Web Bureau
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Mainlines
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: The Asian Age Edition: Mumbai
Published Date: 13 Dec 2016 Page No.: 3
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: The Pioneer Edition: Jamshedpur
Published Date: 13 Dec 2016 Page No.: 4
Display: 1/1
Back to Index
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: The Pioneer Edition: Ranchi
Published Date: 13 Dec 2016 Page No.: 4
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Regional
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Ranchi Express Edition: Jamshedpur
Published Date: 15 Dec 2016 Page No.: 15
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Prabhat Khabar Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 4
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Rashtriya Sagar Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 10
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: New Ispat Mail Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 3
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: New Ispat Mail Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 3
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Rashtriya Sagar Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 10
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Chamakta Aina Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 2
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Rashtriya Khabar Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 3
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Chamakta Aina Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 2
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Ranchi Express Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 2
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Aaj Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 2
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Rashtriya Khabar Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 3
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Aaj Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 5
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Nav Bihar Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 2
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Swet Patra Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 2
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: Rastriya Nabin Mail Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 3
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: The Avenue Mail Edition: Jamshedpur
Published Date: 14 Dec 2016 Page No.: 5
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: The Avenue Mail Edition: Ranchi
Published Date: 14 Dec 2016 Page No.: 5
Display: 1/1
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Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Online
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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Publication: India Blooms Edition: Online Web
Published Date: 13 Dec 2016 Page No.:
Display: 1/1
Tata Power's conservation campaign crosses 1 million impressions on social media
http://www.indiablooms.com/ibns_new/finance-details/6097/tata-power-s-conservation-campaign-crosses-1-million-impressions-on-social-media.html
The campaign, which encourages people to 'Pledge' to save the endangered species, saw enthusiastic participation with 2892
individuals agreeing to pledge till date.
Mahseer is a renowned freshwater fish whose numbers have dwindled in the recent past because of increasing water pollution and
loss of habitats.
"With an aim to increase awareness on this, the 'online pledge' of the campaign was launched to encourage individuals to become
Fish Knights by signing up on the Company's website to encourage responsible action with respect to these endangered species
and to work for its conservation, thereafter, receiving an online certificate for the sam," an official statement by the company said.
"The social media leg of the campaign has a holistic and engaging strategy to build awareness, educate, excite, and encourage
people to sign up for the campaign through online contests, quizzes, infographics, and fun facts," the statement said.
"Through 'Fish Facts', the Company raises awareness about Mahseer and the water pollution which led to its habitat destruction;
'Pledge to Save a Life' promises pledgers that for each pledge taken, Tata Power will release a Mahseer fingerling into freshwater;
'Myth or Fact Contests' boosts engagement and interest in the species and its conservation efforts; and, finally, various Topical
Contests on special observation days boost engagement and awareness about Mahseer in the larger context of biodiversity
conservation," it added.
Talking about this milestone, Anil Sardana, CEO & MD, Tata Power, stated, "At Tata Power, our efforts at nation building are not
just limited to lighting up lives by providing energy to the nation, but also includes caring for the community & flora and fauna near
our areas of operations."
"For over 4 decades, Tata Power has undertaken numerous efforts to conserve the Mahseer species which is still classified as an
endangered species undergoing slow extinction by the International Union for Conservation of Nature and Natural Resources
(IUCN). The 1 million online impressions boost our efforts and encourages us to carry on with our journey till we reach our goal,"
said he.
Back to Index
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
Page 33 of 34
Impact Report Tata Power's 'Act for Mahseer' a conservation campaign crosses 1 million impressions on social media
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