Post on 19-Jul-2015
OBJECTIVES
To study the impact of Swachh
Bharat Abhiyan in terms of
Cleanliness.
Various objectives of mission are:
a. Eliminate open defecation
b. Healthy sanitation practices.
c. Eradication of manual scavenging
(garbage).
DATA ANALYSIS AND
INTERPRETATION
Gender
• 74% male respondents
• 26% female respondents
Age group
• 18-25 - 80%
• 26-35 - 16%
Profession
• Students - 59% | Working professional- 29%
• Self employed- 9% | Home maker - 3%
Awareness
• 97% people are aware about the campaign.
Awareness medium
Social media- 38%
Newspapers- 29% | TV ads- 29%
Motive of government
• Create awareness towards cleanliness-62% | Improve the country image- 22%
• Economic development-10% | publicity stunt- 4%
Key challenges
Awareness about the mission among the people of the nation
Assume,
Strongly agree = 5 points = 38% == 38*5 = 190
Agree= 4 points = 45% == 45*4 = 180
Neutral = 3 points = 13% == 3*13 = 39
Disagree = 2 points = 3% == 3*2 = 6
Strongly disagree= 1 point = 1% == 1*1 = 1
Total = 416, Average = 416/100 = 4.16
Likewise,
Carry out the cleanliness drive at
the residence of underprivileged
(Average = 4.13)
Allocation of fund and other
resources (Average-3.81)
Seriousness of the people toward
the mission (Average- 3.91)
RECOMMENDATION
Garbage disposal facilities at proper
places.
Use google map to locate the position
of dustbin.
Provide legal back-up.
Use digital and social media for
awareness.
Create job opportunities.
CONCLUSION
Campaign is more popular among the
youth of the nation.
Social media is the main source for
awareness.
Other sources are T.V ads,
newspaper, etc
LIMITATIONS
Very few numbers of responses.
Biasness in responses.
Awareness has limitations.
Seriousness among the people about
the campaign.