Impact of Social Media Meagan Dorsch, Public Affairs Director

Today's Agenda

What is Social Media?

SM tools and how they are used

Tech Tools for You

What is Social Media?

Is Social Media A Fad?

It's One Tool

Rise of Social Media

2008

2009

Why?

Where the people are at

Unfiltered communication and access

History of Social Media

Fourth Generation - Crowd Sourcing

Open Graph Ning / GovLoop

Third Generation - Real Time

Facebook Twitter Foursquare

Second Generation- Two Way Communication

Blogs Podcasts

First Generation - One Way Communication

Napster Classmates

Information Loop, 2005

Legislature

Press Release

Journalist Publication/

Website

Public

Information Loop, 2011 Legislature

Tweet

Facebook

Blog

Public

Journalist

Press Release

Re-Tweeted

Online News Consumption

Use of Internet

Use of Internet

Use of Wireless

Video Viewing

Use of Social Networks

Social Media Tools

Social Media Tools

Social Media Tools

Social Media Tools

Social Media Tools

What Tool to Use?

Legislatures Using SM

Legislative sites

Social Media Policies

Internet Campaigning

Federal Agencies and DOD

Social Media Strategy

Strategy vs. Policy

Is it S.M.A.R.T

– Specific

– Measurable

– Attainable

– Realistic

– Tangible

Cool Legislative Projects

HI Senate Paperless

Initiative, YouTube

CT Senate Dems. Job Bill,

Google Maps

Social Media Universe

Source: Social Media Revolution

If Wikipedia paid every

time an article was posted

online: $1,712 /hour

If Facebook were a country:

3rd Largest

24 of 25 largest

newspapers

seeing decline in

subscriptions