Our Panelist

Jamie Rice, CMP Regional Director National Accounts

Greater Raleigh CVB

Ann Arnold, MBA, CASE Global Account

Executive Marriott International

Melissa Haycock Senior Sales Manager Raleigh Marriott City

Center

Combining CVB, Hotel and GSO

Insights and Resources

What each partner

contributes

Timeline for

involvement and best

practices for maximum

collaboration

Exercising control

and creating

transparency among

partners

Combining Insights and Resources

Planner

Hotel

GSO CVB

Convention and Visitors Bureau

• Destination expert: one stop shop with a comprehensive view of the destination, local expertise, extensive in-market relationships and free to planners

• Time and money saver

• Knowledge provider

• Connector

• Protector

Brand Global/National Sales Office

• Brand expert

• Has both external and internal customers

– Meeting professionals

– Hotel sales, citywide sales & sales offices

• General manager of the account

• Works with multiple brands and markets

• Keeper of vital customer information

• Leverage scale and strong customer relationships

Hotel Property

• Property expert

• Customer advocate for the hotel

• Provides hotel product and local area knowledge

• Communicates how product and services of hotel specifically benefit the organization and meeting

Timeline for Involvement

• Send lead/RFP to all partners consecutively

• Technology is making it easier to include all in the process from the beginning

Best Practices for Collaboration

• The planner sets the tone and drives the support they want from each partner

• Get off to the right start

• Clear communication of goals and roles

• Transparency-be upfront giving all partners access to the same information

• Ask your partners to communicate and collaborate on your behalf

FIND YOUR CVB EXPERT HERE

Keep in Touch

Web

www.empowermint.com

LinkedIn

Destinations International: Network for CVBs and Meeting Professionals Email

contactus@empowermint.com

Blog

blog.empowermint.com