Post on 06-Apr-2017
Under the initiative ofMashal Sports
Campaign Objective To inspire people to
overcome personal limitations and barriers, endearingly portrays life situations
NURTURE AND GROWTH.
Panga is that spirited act where passion and courage trump conventional logic and enables one to overcome seemingly impossible challenges.
TO GET THE CRICKET CRAZY AND FOOTBALL LOVING INDIA TO WARM UP A PROF. KABADDI LEAGUE
When every one wants to watch first comes in mind :
kabaddi was already known to the world , but people are more interested in watching other games
With investment of $13m to $17m a year.
Received wide range of celeb attention
SPONSORS
REFREEPARTNER
BROADCASTPARTNER
MANAGED BY RADIO PARTNER
strategyGeared up to grab eyeballs
big event “LE PANGA”.The first film of the series,
with the radio jockey Malishka.
Ad-film revolves around an ambitious female police officer.
INTEGRATED MARKETING CAMPAIGN
TWITTER HANDEL
PRINT MEDIA COVERAGE
TV ADS
ONLINE MEDIA
FIELD GAMESFACEBOOK
PAGE
CHALLENGES LACK OF SCALE IN
CATEGORY SENCE OF PATRIOTISM EXPECTANCY CREATED BY
MAUKA ADSTHE CAMPAIGN , # LE
PANGA CITES REAL LIFE SITUTION
outcomes
Ratings 56 per cent Revenue generated Rs 50-55 crores approx.Viewership grew 15 times.The MAUKA – MAUKA Campaign went viral
and generated positive conversation on social media.
SUBMITTED BY-: DEEPSHIKHA GUPTA SACHIN CHAUDHARY HANSIKA NEHA KUMARI SAKSHI SHIKHAWAT SHWETA PARIK