FLANDERS INSHAPE

BIG DATAvoor de productontwikkeling

1

Maka De Lameillieure@makaDLM

Rol van de gebruiker in innovatie

SELECTOR / DEVELOPER

• User tests • a vs. b; of a, b vs. reference, …

• Focus group

INSPIRATOR / MASS COLLECTOR

• Crowdsourcing – Challenges

• Observational techniques• challenges (www.ceciliaskeuze.be)• Big Data

“House of cards” with Kevin Spacey

Netflix

PARTICIPANT / INTEGRATOR

Co-creation•Tussen bedrijven•Tussen disciplines

– Bv. Project BRIDEE “BRIDGING DESIGN, ENTREPRENEURSHIP en EDUCATION”.

CREATOR / FACILITATOR

An innovation is a USER innovation when the developer expects to benefit by USING it

An innovation is a MANUFACTURER innovation when the developer expects to benefit by SELLING it.

PUBLICATIES / PROJECTEN• Van Meer, R., & Meuleman, T. (2011). De C2B revolutie. • Project “Mass-Customisatie”, Centexbel, Sirris en FIS• BRIDEE, project van Vlerick Leuven Gent Management School, Agentschap Ondernemen, http://www.bridee.org• Verleye, K., & Zeithaml, V. (2011). The co-creation experience from the customer perspective. Frontiers in Service

Conference. Columbus, Ohio.• Venkat Ramaswamy , “The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits”

(2010)• Ind, Fuller, Trevail, “Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands”, (2011)• von Hippel, E. (2005). Democratizing Innovation. Cambridge: MIT Press.• von Hippel, E.; Ogawa, S.; De Jong, J.P.J. (2011). The Age of the Consumer-Innovator. MIT Sloan Management .• Project “SM4UI” KU Leuven en FIS

FLANDERS INSHAPE

BIG DATAvoor de productontwikkeling

15

cxv

ET.SABBELAAN 518500 KORTRIJK

Maka De Lameillieure@makaDLM