Igniting Conversations and Boosting Networking

Poken Has been Serving Your Corporate Events, Trade Shows, & Conferences since 2011

Meet Your Speaker

Stéphane Doutriaux

Founder & CEO, Poken

Launched in 2008

Team combines

• seasoned meeting planners, experts in the event & trade-show industry

• mobile & web developers, experts in NFC and iBeacon technology

Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution.

Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.

Today’s Agenda: Ignite Conversations and Boost Networking

20 minutes to cover:

• Event Context, Event Objectives

• Driving the Behavior You Want From Participants

• Using Poken’s Event Management System

• Q&A And anytime during the presentation

Afflink Supplier Trade Show – 2012, 2013, 2014

• #1 to learn about the subject matter• #2 reason is networking

You need to create an atmosphere where natural encounters happen

Event ContextIt’s not just about the food!

• 100 visitors to 20’000 visitors• Conferences, exhibitions, corporate events• Many event types, different objectives• Over 1’700 events have used our event

tools

Poken’s Experience in Events

The Event Experience Starts with Registration

• Opportunity to set the tone, to start the dialogue• Do you ask for input participant input - survey, session reg• Do you offer services that help the participant meet his

objectives: match-making, meeting scheduling, exhibitor highlights

TEDx Event Hosted by JnJ, New Jersey, 200 pax event

Driving Behavior - Engaging with Your Participant1. During registration – setting the tone, the

context2. Individual activities: Setting objectives (What types

of activities are you providing? Are they helpful to your visitor? Scavenger hunt – is it driving the right behavior?)

3. On the exhibition floor: Buyer-Seller Behavior4. Networking is as much “on the show floor” as

“after hours”

The more people your participants meets, the higher they grade your event

Poken is

My Digital Business Card My digital Briefcase

&

Novartis Excellence, Montreux, October 2013

Facilitating networking

“Breaking the ice”

Youth Olympic Games, Nanjing, 2014

Networking should happen anytime, not just during set speed-

dating sessions

YMCA General Assembly Trade Show3500 participants, 150 exhibitors

• Measuring engagement• Tracking who attends a demo

International Liver Congress, Amsterdam, April 201310’000 participants, 45 exhibitors

Driving Behavior Data Going Green

• Collecting digital documents ignites conversations• Deliver what the visitor wants, in a simpler way

Dermatology Congress, 2014 – 12’000 visitors

Boosting networking is also a bi-product of other activities

Some activities are not conducive to networking

WTO, Geneva, 2012

Collecting documents digitally is also a conversation starter

Sets the Example ViralParticipating, Open, Engaged Do we have common interests?

Amerinet Trade Show, Miami, 2012

Extending the use of digital engagement to measurange attendance

Indaba, South Africa, May 2013

• Feedback, Metrics• Engagement data to mine

Google “Poken at Indaba” to learn more

Powered by

Digital Collection at the Same Event, 2013 - 2014

Prep Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 60

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Sample Event Year-to-Year Metrics Improvements

Collecting Product Information made Easy

Poken provides analytics like you’ve never seen before

Join our upcoming webinar on Data & Analytics

Visit a minimum number of workshops or conference sessions

Collect a set of documents about various product or business verticals

Meet a certain number of people with a specific profile

Drive Participant Behavior

Equip your visitors with tools that help them achieve their aims

• Encourage participants to sign up to more activities, drive them to meet their objectives

Mobile app can play a role in providing feedback

But it shound not be overbearing

Mobile app can reduce networking: It is not a shared activity

The history of G&D

• Gamify without losing focus• Incentivize the right behavior • Don’t call it a game

G&D at Cartes & Mobile World Congress, 2013, 2014

American Association of Cosmetology Schools Trade-Show 2012, 2013, 2014

Some events do benefit from a touch of fun

&

Event web portal

My Digital Business Card

Nothing can connect you with others like face-to-face

But don’t forget post-event follow-up! Reminder email

Finally: Equip your visitors with tools that help them achieve their aims

– After the event also!

Over 1’700 Trade Shows and Events Have Used Poken

Scan this to get access to case studies:

Poken has gained solid experience providing:

• Networking through unique, patented devices• A paradigm shift for exhibitor lead generation• Equipping events to run in a paperless fashion• Automated and incentive-based Hosted Buyer

tracking• Etc.

• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification

• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support

www.poken.com events@poken.com

Poken is a full-featured event management platform

Poken (Europe)Rue du Petit Chêne 22

CH-1003 Lausanne

Switzerland

Phone: +41 21 311 0678

Email: info@poken.com

Poken Inc228 Hamilton Ave, 3rd Floor

Palo Alto, CA

94301, USA 

Phone: (888) 612-8352

Email: info@poken.com www.poken.com

Contact us

Stéphane Doutriaux, Founder & CEO

Additional Information:

www.poken.com/magazine

www.poken.com/videos

www.poken.com/contact

• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification

• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support

• Using Poken’s Hosted Buyer tracking platform, you reduce the time wasted handling hosted buyer tracking through paper booklets & stamps

• Our platform allows hosted buyers to capture each of their meetings with suppliers, by simply touching pokens.

• Once they have completed all their meetings, a coupon is automatically generated, giving them the benefits they were promised.

• In addition, you, the organizer, get a digital dashboard showing you all the metrics

WE OFFER DIGITAL HOSTED BUYER TRACKING

NO MORE

WASTE OF PAPER