IF YOU BUILD ITUser Focused

Strategies for PPC Advertising

Paolo VidaliDirector of Technology & Senior Digital Marketing Strategist @PaoloRobot

WHAT ARE WE TALKING ABOUT?

FIGURING OUT VISITORS USING

DATA

WE HAVE ACCESS TO ON-SITE STATS.

LOTS OF EM.

BUT WHAT ABOUT THE PSYCHOLOGY OF INTENT?

PPC

NEGATIVE KEYWORDS

FOLLOW THE ENTIRE CONVERSION PATH

DETERMINE INTENT THROUGH MEASUREMENT

What we really need to do to design, is look at the extremes, the weakest, or the person with arthritis, or the athlete, or the strongest or the fastest person.

Because if we understand what the extremes are, the middle will take care of itself.DAN FORMOSA, SMART DESIGN

“”

FINDTHE

OUTLIERS

USE ANALYTICS TO FIND THE REAL PEOPLE >>>

DIG INTO DATA

LET’S CHANGE OUR WAY OF

THINKING

THE WEB IS A GIANT EGG.

THESE ARE YOUR USERS

HOW DO WE KNOWWHERE TO BEGIN?

ASK.

DID WE GET TO THE MOON?WE DID.

THE WORLD IS YOUR STAGETHE WORLD IS YOUR STAGE

LET’S MAKE YOUR ACCOUNTS

BETTER

IT WILL SAVE YOUR

CLIENTS MONEY

IT WILL SAVE YOUR

CLIENTS MONEY

YOU WILL SLEEP BETTER AT NIGHT

ANY QUESTIONS?

THANK YOU KINDLY.

Find me@PaoloRobothttp://www.slideshare.net/PaoloVidali