Post on 11-May-2015
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
If They Don’t LOVE ItIt’s Just SPAM
what business are you in?
marketing
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what is marketing?
marketing = (how you get) sales
3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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1. who are your top 5 clients/sources of revenue?
2. where/who did they come from?
write down...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
it’s not who you know... it’s who knows you
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people do business with people they like
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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social is the new business
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
old
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
so how can you build your network?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
one-to-one
one-to-many
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relationship models:
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
ideal model
extend
feedback
communicate
one-to-one
clients become
community“percolates” up to leads
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
Viral GrowthStart List
SizeGrowth Rate Week 4 Week 10 Week 20 Week 52 Total
Growth4 10 20 52
100 1% 104 110 122 168 65%
500 1% 520 552 610 839 65%
1000 1% 1,041 1,105 1,220 1,678 65%
100 2% 108 122 149 280 166%
500 2% 541 609 743 1,400 166%
1000 2% 1,082 1,219 1,486 2,800 166%100 5% 122 163 265 1,264 958%500 5% 608 814 1,327 6,321 958%
1000 5% 1,216 1,629 2,653 12,643 958%2
capture contacts
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
☏✉
1
1
vs.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
key elements
• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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key elements
• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake
first impressions
“be interested, not interesting”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
building rapport
tone & tempoeyes
posture
distance
sounds
handscontacthead
(position & movement)
wordsexpression
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
building rapport
tone & tempoeyes
posture
distance
sounds
handscontacthead
(position & movement)
wordsexpression
2
1
talking business
the “Elevator Pitch”
the “Elevator Teaser”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracee RothschildLife Coach & NLP Practitioner
The Whole Person Center
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracee RothschildThe Couchless Therapist
Fast solutions to life’s problems... without all the couch talk.
talking business
benefits, not featuresresults, not process
what problem do you solve? how are you unique?why should they care?
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
now what?
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
follow up/maintain
VALUE
news
fun
how-to’s
referrals
informationopportunities
introductions
opinions (expert)
2
Copyright 2008, Michelle E. Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
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nurture your “fans”
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
other ways to capture contacts
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workshops, seminars, conventions
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
capturing contactsonline
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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go
yourself
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Start with the easy stuff
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Put your name on everything you put onto the internet.
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Be a person
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracey Hagen Photography
Before
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”
Tracey Hagen (photographed by Little’s Classic American Portraits)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Jessica LurieYoga Enthusiast (& Mivista Partner)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Marla AcostaMakeup Artist For Film & Photography
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Cristina Maria LloydOutta Space, Professional Organizing for Home Offices & Closets
Have a home base
home base
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
website basics
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• useful trumps cool
• “The Power of One”
• fonts & backgrounds
• simple, clean
• no auto-play music
• add content often
• check links:
www.linkalarm.com
• titles matter
• exposure vs. leads?
• be human
• video is awesome
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
build rapport
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
build rapport
• engage multiple senses (image/video)
• dialogue (2-way)
• be human (people relate to PEOPLE)
• be authentic
• connect emotionally
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
II. Building Rapport
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
follow up/maintain
VALUE
news
fun
how-to’s
referrals
informationopportunities
introductions
opinions (expert)
2
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
find ways to deliver value
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
find ways to deliver value
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stay informed (i.e., Google Reader)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
write articles
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
value piece “do’s”
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• title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type
• use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous
• tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Without Diet or Exercise!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
email marketing
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
why email?
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• 82% more successful on/after 3rd contact
• “7 touches” average
• 4 touches in 10 days (leads)*
• best is mix of contact methods
* Duct Tape Marketing
you should know...1
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how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Men's Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didn't He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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don’t like to write?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what could you send out on a regular basis
that wouldn’t be spam?
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1. permission marketing
(seth godin)
2. set expectations
3. deliver value
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
recap
• make a great first impression - in person & online• develop rapport by being interested not interesting• capture fans - the ones who love you best• grow your audience by offering something of value• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• provide an easy way for them to forward you• no spam!
email marketing crash course
with Zak Barron
educational programs to develop communications, sales & marketing skills
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
want more?
www.MichelleVillalobos.com
Email or Call:(888) 531-3830
michelle@mivistainc.com