Post on 12-Apr-2017
CULTURES AND IDENTITIES IN CULTURES AND IDENTITIES IN TOURISM TOURISM
THE ROLE OF UNESCO WORLD THE ROLE OF UNESCO WORLD HERITAGE SITES HERITAGE SITES
Dr. Giorgio ANDRIANDr. Giorgio ANDRIAN
UNESCO Venice Office (BRESCE)UNESCO Venice Office (BRESCE)
TOURISM IS ABOUT..TOURISM IS ABOUT..
...GETTING KNOWN EACH ...GETTING KNOWN EACH OTHEROTHER
TOURISM IS ABOUT..TOURISM IS ABOUT..
...FACING STEREOTYPES...FACING STEREOTYPES
TOURISM IS ABOUT..TOURISM IS ABOUT..
...FOSTERING LOCAL ...FOSTERING LOCAL DEVELOPMENTDEVELOPMENT
structures: 191beds: 11208
structures: 202beds: 11615
structures: 274 beds: 12379
structures: 331 beds: 12974
structures: 416beds: 14217
structures: 502 beds: 15322
structures: 632beds: 16149
structures: 834 beds: 17216
structures: 1048 beds: 19145
structures: 1516 beds: 22935
LOCAL POPULATION DYNAMICSLOCAL POPULATION DYNAMICS
TOURISM IS ABOUT..TOURISM IS ABOUT..
...BIG BUSINESS...BIG BUSINESS
WHICH DIRECTION TO TAKE?
THE ‘MEDALS’
890 site in 186 States Parties
(UNESCO,Sept. 09)
699 cultural 176 natural and 25 mixed properties
WH Sites Desigantion Trends
0
12
47
28 2724
31
22
30 29
42
27
8
16
22 20
3329 31
37
30
49
63
32
9
25
35 33
1923
47
y = 0.3306x + 23.097
0
10
20
30
40
50
60
70
Designation's Year
Num
ber o
f Site
s
Total SitesNatureCultureMixedLinear Total Trend
A GROWING TREND
3
39
35
9
119
46
1
59
4
10
379
57
3
81
35
AFR APA ARB EUR LACRegion
Number of WH Sites per Region
Nuture Sites
Culture Sites
Mixed Sites
Source: The World Heritage Center (2007); AFR: Africa, APA: Asia and the Pacific, ARB: Tha Arab States, EUR: Europe and North America, LAC: Latin America and the Caribbean
TOURISM IS ABOUT..TOURISM IS ABOUT..
... IMAGINES WHICH TRAVELS ... IMAGINES WHICH TRAVELS AROUND WITH USAROUND WITH US
MISTERIOUS VENICE
VENICE IN PERIL
CAN THE CAN THE
‘CULTURE OF TOURISM’‘CULTURE OF TOURISM’
BE ‘TRAINED’?BE ‘TRAINED’?
THE UNESCO SITE-BASED THE UNESCO SITE-BASED CAPACITY BUILDING ACTIVITIESCAPACITY BUILDING ACTIVITIES
GRAZIE !GRAZIE !