Identifying & Delivering Client Needs

© Mohamed AzmeerNovember 2006

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Sri Lanka – The Paradise Island

Population : ~20million

Literacy rate : >95%

Major exports:

Ceylon Tea, Rubber, Cinnamon, Apparel

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ConceptNursery

Focus : Technology Business Incubation

Started in 2000

Located at the Technology Park, SLIIT Campus

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Vision

Become the preferred ‘Entrepreneur service station’

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Mission

To become an ‘Entrepreneur Engine – a true ‘service station’ for entrepreneurs by allowing access to opportunities and showing the path towards success while making Conceptnursery self-sustaining.

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Opportunities

No ‘practical’ support for entrepreneursNo training center targeted at entrepreneur developmentGovernment favoring ‘local business’Demand towards professionalism and access to best practices from traditional business

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Business Concept

Create awareness, train, empower, harvest

– Segment the market– Conduct different programs for each level– Generate more entrepreneurs– Make money along the way

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Rationale – The truth..!

Conceptnursery, all this time was busy working at layer-4 waiting for ‘semi-successful’ incubateesIt is time to tap other layers and start incubating more ‘eggs’Only when we incubate more ‘eggs’, we’ll see a higher success rate

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General Public

General public will be approached with ‘BigIdea’workshop– Agenda:

• Coming up with new ideas (Creativity)• Writing a business plan• ‘BizWorld’ Marketing game

No fee chargedCreates awareness on entrepreneurshipEducates on components required to start a business, benefits, risks & rewards etc…

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Micro Entrepreneurs

Online Technology & Investment Exchange (OTIE) membershipFor part timers who are not interested in a formal companyOne time sign-up fee for service providers

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Virtual Tenants - SOHO

Virtual incubatees– Small office/Home office (SOHO) operations

Mostly partnershipsNot ready for an enterprise, but want to become oneCoaching required– Monthly service fee – Extra coaching/training fee charged– Information rich Tenant Portal

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Resident Tenants

Serious entrepreneurs wanting to build an enterpriseContinuous Support– Financial and non-financial support – Differed payment scheme

Rent is charged

A Process based incubationto increase the success rate.

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The ‘InsOutInsOut’ modelInception LevelInception Level Management LevelManagement Level Growth LevelGrowth Level

Technology Update and selection

Management (Project management, Quality, Process) and roadmap development

Deployment, scalability, availability and distribution

Strategy IFE, EFE & SWOT and TOWS

GAP and working towards it

Strategic resolve (alternate strategies)

Marketing Competition and market analysis Opportunity mapping Positioning, branding

(being world class)

Investment Requirement analysis Getting ready for due-diligence Growth plan

Human resource Culture and leadership Productivity improvement Attract & retain best talent

Legal Role of domestic business law, Identifying IP & patent Managing IP Value creation thru IP

Finance Basics of finance management Critical reports/graphs Financial management

Value Addition

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Formal training for entrepreneursDiploma / Certificate course on EntrepreneurshipEssential knowledge delivered at the right doseFull time or part timePaid program

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What is Idea Box ?

Database of commercializable technologyPart of ‘Tenant Portal’Currently all universities have un-published opportunitiesContains a package/process to commercialize technology (eg: legal, funds, HR, IP etc…) CN receives a commission

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CN’s Competitive Advantage

4 year historyAccess to ‘industry networks’Incubation processSuccess stories

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Success storieszMessenger– Global GSM Award, France; nominee

ZeeLabs– Established software services exporter– Outstanding young entrepreneur award,

nominee

InfoSoft– Software services provider with a rapid

growth

FutureWave Multimedia– Local education content producer– National Institute of Education (NIE)

endorsement

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Ayubovan

Thank You