Innovation requires the freedom to

a product innovation firm

break boundaries

Strategic. Comprehensive. Innovative.Altitude seeks to optimize the intersection of your company’s mission, differentiation from competition, and relevance to consumers.

We have expertise in every aspect of product development

and brand communication, from long-range planning to

management of the manufacturing process or implementation

of brand expressions. Our past work also extends across several

industries, each with its own particular demands and measures

of success. What unifies this diverse portfolio is Altitude’s holistic

approach to business issues.

Design Innovation Set the stage for success.

Ahura Lifesaver.

Handheld

Hero.

Work: Productizing sophisticated technology and delivering value.

Work: Merging the rugged quality of commercial equipment with the approachable character of a small home appliance and inventing a new expression of the brand.

Cool Idea, Hot Commodity.

Margaritaville Launching an iconic product.

Work: During this major redesign, close collaboration between NITON scientists and Altitude designers and engineers resulted in a streamlined, lightweight family of handheld analyzers and accessories.

Niton X-Ray vision to go.

From heavy and complex tosimple and light.

Harmon Beautiful Music.

High-Speed Sound inRecord Time.

Work: Our challenge was to maintain an existing baseline design language while creating a fresh look that could handle future enhancements.

simple and light.

Robust. Reliable.

Robust. Reliable. Kyocera Dialing Up Design.

Work: Taking customization beyond interchangeable faceplates.

Enthusiasts have a phone that suits them.

MSV X-Ray vision to go.

High-Speed Sound inRecord Time.

Need copy

Ambient Information at a Glance.

BrandRefreshed.

Work: Developing an updated visual product language.

An Air Compressor thatStands tall.

Work: Develop a design approach that reflected and complemented the high-performance nature of the compressor’s core technology.

DeWalt Fresh Air.

DeWalt Tune In.

to Find a New Opportunity.Digging Deep

Work: By identifying an untapped opportunity, Altitude was able to define a new product category that brought DeWalt profits of unexpected proportions.

Engaging. Distinctive. Desirable.

Altitude Inc.

363 Highland Avenue Somerville, MA 02144

www.altitudeinc.com

In the competitive landscape of consumer products, differentiation is critical.

Haven Tyler

617.623.7600 x 254

h_tyler@altitudeinc.com

A successful product conveys a clearly articulated message that

is both brand-authentic and resonant with consumers. This

message is expressed in every detail, from the interface to the

fit and finish, sparking a connection with the consumer even

in the briefest of encounters. A truly groundbreaking product

inspires devotion in consumers—they simply fall in love with it.

Altitude A product Information firm.

a product innovation firm