Building the Growth Mindset @keesvannunen

David vs Goliath

vs.

David vs Goliath

vs.

30% victory

David vs Goliath

vs.

63% victory (unconventional tactics)

Unconventional tactics

vs.

What is Growth Hacking?

Growth “Hacking”

CREATIVE MARKETING

SOFTWAREENGINEERING

& AUTOMATION

GHDATA ANALYTICS& TESTING

What is Growth Hacking?

CREATIVE MARKETING

David VS. GoliathYOU’RE David

Know your customers by heartMeasure (almost) everything

Test by handthen automate and code

SOFTWAREENGINEERING

& AUTOMATION

GHDATA ANALYTICS& TESTING

Growth Hacker vs. Digitale Marketeer

ACQUISITIONDigital Marketer

Sales/Product funnel

Growth “Hacker”

ACTIVATION

RETENTION

REVENUE

REFERRAL

Getting people to visit your website

Users get a great first time experience

Making sure users come back

How do we sell the product?

Users invite othersA growth hacker’s

due north is “Growth”

1. Bouw een Growth team

CEO

Developer Marketeer Designer

Kern competenties: Creatief / Nieuwsgierig / Analytisch / Obsessief

e

2. Experiment Framework

IDEE

HYPOTHESE

CONCLUSIE

EXPERIMENT

DATA

PROBLEEM of

DOELSTELLING

Funnel Analyse

Heatmaps

Customer Conversations

IDEE

HYPOTHESE

CONCLUSIE

EXPERIMENT

DATA

PROBLEEM of

DOELSTELLING

IDEE

HYPOTHESE

CONCLUSIE

EXPERIMENT

DATA

PROBLEEM of

DOELSTELLING

IDEE

HYPOTHESE

CONCLUSIE

EXPERIMENT

DATA

PROBLEEM of

DOELSTELLING

IDEE

HYPOTHESE

CONCLUSIE

EXPERIMENT

DATA

PROBLEEM of

DOELSTELLING

A/B Tests

Cohort Analyse

IDEE

HYPOTHESE

CONCLUSIE

EXPERIMENT

DATA

PROBLEEM of

DOELSTELLING

IDEE

HYPOTHESE

CONCLUSIE

EXPERIMENT

DATA

PROBLEEM of

DOELSTELLING

3. Vul je toolkit

4. Begrijp je klant

27

10X product launch

5. Creer het WOW-moment

6. optimaliseer retentie

7. Tune de growth engine

• 4 Stages of a channel

• Wild West

• Exponential Growth

• Tragedy of the Commons

• Moderation stage

context = key

BAR THUIS

8. company culture

Thanks kees@felgrijs.nl @keesvannunen