Post on 20-Feb-2015
description
The ICRC's ambition
to raise awareness
about lack of
safe access to health care
1. Life & Death campaign
2. Communication challenges
3. How can we foster a community of concern?
Life & Death Campaign launched in August 2011
1. Raise awareness about lack of safe access to health care
2. Support a community of concern
to be adopted by decision makers and implemented on the ground by those who can facilitate or impede safe access to health care
3. Advocate practical measures
Life & Death Campaign
Life & Death Campaign
RCRC Volunteers Public opinion
Health-care workers
Academic circles
Political authorities
Arms carriers
Affected populations
Target audiences
Life & Death Campaign
• Focus on victims rather than presenting medical personnel as “heroes”
• Targeting both countries where the issue is present and contexts with international influence
• Capitalizing on RCRC Network
• Community of concern is a major vector of the campaign key messages
Main sources of information on Health Care in Danger
78
61
26
23
22
15
14
5
2
TV
Newspapers
Radio
Website dediicated to the issue
Social media (Facebook, Twitter etc)
Friends and family
International humanitarian organistion campaign
Other
Don’t Know
Campaign tools
A sign of solidarity with the victims
www.icrc.org/eng/life-death
Attacks
Obstruction
Discrimination
General Insecurity
Communication challengesMostly, visibility on “attacks against doctors”
Communication challenges
Lower personal engagement in Western countries
Communication challenges
Global campaign adapted to local contexts and audiences
Community of concern
Academics HC community
ICRC
UN
NGOsCelebrities
States
Arms carriers
Who could be part of the community of concern?
RCRC National Socities
Media
What could be the role of the Community of Concern?
• Profile the issue: What messages?
• Raise awareness: To whom?
• Exchange knowledge and experiences: How?
• Establish best practices: What?
Discussion
Communication challengesLower government engagement expected in Western countries