ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more

Transcript of ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more

MIND

AND

MOOD

HOW TO

KEEP THE

CUSTOMER

COMING

BACK FOR

MORE

Copyright Tsogo Sun 2013

MIND AND MOOD HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE

Industry Challenges

Commoditised Gaming Industry

Same Old, same Old

Product hadn’t evolved

Lots of Similar Offerings

Staleness

Irrelevance

Industry image

IMAGINE A WORLD

WHERE MAGIC LIVES…… IN EVERY PERSON

WHERE PASSION ……..

HOLDS CENTRE STAGE

WHERE IMAGINATION……. BECOMES REALITY

“WHEN TIME STANDS STILL”

WHERE YOU CAN DREAM…….

DARE AND BE BOLD

IMAGINE!!!

MIND AND MOOD HOW TO KEEP THE CUSTOMERS COMING BACK FOR MORE

SENSES

MIND AND MOOD Content

http://www.google.co.za/url?sa=i&rct=j&q=celine+dion+at+montecasino&source=images&cd=&cad=rja&docid=vyx2mzM1Qyu4qM&tbnid=xtlxp_Lx7hWqmM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.ledvision.co.za%2Fgallery.html&ei=rtU5UerBFILP0QXksIDAAg&bvm=bv.43287494,d.d2k&psig=AFQjCNHLgpFwVagCY_CU8ql-CQemI9e_fw&ust=1362831119556128

http://www.google.co.za/url?sa=i&rct=j&q=celine+dion+at+montecasino&source=images&cd=&cad=rja&docid=vr8h8aMTqbGU7M&tbnid=fxGmUwEMDJvV1M:&ved=0CAUQjRw&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FTaking_Chances_Tour&ei=wdU5Uf-wKeTE0QWb54CIAQ&bvm=bv.43287494,d.d2k&psig=AFQjCNHLgpFwVagCY_CU8ql-CQemI9e_fw&ust=1362831119556128

http://www.google.co.za/url?sa=i&rct=j&q=celine+dion+at+montecasino&source=images&cd=&docid=50ro119rMdZgIM&tbnid=AKVyaOLlVE3FZM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.mediaupdate.co.za%2F%3FIDStory%3D8933&ei=8dU5Ucn_Juet0QWesoCIDw&bvm=bv.43287494,d.d2k&psig=AFQjCNHLgpFwVagCY_CU8ql-CQemI9e_fw&ust=1362831119556128

MIND AND MOOD Environment

http://www.google.co.za/url?sa=i&rct=j&q=spud+the+movie+premiere+at+montecasino&source=images&cd=&cad=rja&docid=UzSuJrgJpYXhnM&tbnid=rx8ETT3sw0VU-M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.thecallsheet.co.za%2Fdaily_news%2Fview%2F1742&ei=vtE5UanlOsrJ0QWMmYGQCg&bvm=bv.43287494,d.d2k&psig=AFQjCNHEjqcV_CZ5m6nhjUnfJVPF-SSoRg&ust=1362830091555763

MIND AND MOOD Skoobs

Content

31-05-2012 32

ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more

Business

Transcript of ICEW 2013 Rob Collins - Mind and Mood: how to keep the customers coming back for more

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