Iceland & Whole Foods Market

Growing Together

Fond Icelandic Memories

Whole Foods Market Roots

From Hippy to NASDAQ

• Sales of $11.7 Billion in FY 2012

• Over 350 stores in US, Canada & UK

• 75,000 plus Team Members

• 8th largest Food Store in the United States

• Fortune magazine’s top 100 best companies to work for

• Goal is to double our size in the next 10 years

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We Sell the Highest Quality Natural and Organic Products Available We Satisfy, Delight and Nourish Our Customers We Support Team Member Happiness and Excellence We Create Wealth Through Profits & Growth We Serve and Support Our Local and Global Communities We Practice and Advance Environmental Stewardship We Create Ongoing Win-Win Partnerships with Our Suppliers We Promote the Health of Our Stakeholders Through Healthy Eating Education

Quality Standards

Our business is to sell the highest quality foods we can find at the most competitive prices possible. We evaluate quality in terms of nutrition, freshness, appearance, and taste. Our search for quality is a never-ending process involving the careful judgment of buyers throughout the company.

Source When it comes to personal care, the word "natural" is on labels everywhere, yet there is no regulated definition. All the more reason for us to aim high! Premium Body Care is made to meet strict criteria with ingredients as close to nature and as minimally processed as possible. Environmental Impact In reality the body care products that everyone uses eventually go right down the drain and into our environment. Therefore, all products that meet our Premium Body Care standard must have little environmental impact during manufacturing and also when released into the environment. Safety What goes on the body goes in the body. So, because personal care products are not regulated like food in this country, we have done the research and made the tough calls ourselves. All Premium Body Care product ingredients are labeled accurately with little risk of contaminants, have established safety data or are less likely to cause skin irritation or allergies.

Premium Body Care

Eco-Scale™ green indicates all of the 3rd-party-verified standards of the orange and yellow ratings plus our highest standards for safety and environmental impact.

•✓ Full transparency, disclosure of ingredients on packaging by April 2012 •✓ Independent 3rd party verified compliance to standards •✓ No ingredients with significant environmental or safety concerns •✓ No formaldehyde-donors, preservatives which have the potential to release formaldehyde •✓ No phosphates, chlorine, or synthetic colors •✓ No animal testing

•✓ 100% natural fragrances •✓ No ingredients with moderate environmental or safety concerns •✓ No DEA, MEA or TEA—surfactants that have the potential to contain nitrosamines and other impurities •✓ No synthetic, petroleum-derived thickeners made from nonrenewable sources •✓ Plant- and mineral-derived ingredients •✓ No petroleum- derived ingredients

Wild Caught Seafood Sustainability Rankings

Look for these colored labels to indicate the Blue Ocean Institute’s rating.

Relatively abundant; fishing method causes

little damage.

Some problems exist with abundance or fishing

method.

Low abundance; fishing method seriously harms other wildlife or natural

habitats.

Step 1 No crates, no cages

Animals live their lives with space to move around and stretch their legs.

Step 2 Enriched environment

Animals are provided with enrichments that encourage behavior that's natural to them — like a bale of straw for chickens to peck at, a bowling ball for pigs to shove around, or a sturdy object for cattle to rub against.

Step 3 Enhanced outdoor access

Pigs, chickens and turkeys might live in buildings but they all — yes, each and every one of them — have access to outdoor areas.

Step 4 Pasture centered

When living outdoors, chickens and turkeys get to forage, pigs get to wallow and cattle get to roam.

Step 5 Animal centered; all physical alterations prohibited

At Step 5 the well-being of the animals is the primary focus; efficiency and economy are

secondary.

Step 5+ Animal centered; entire life on same farm

Animals raised to Step 5+ standards must be born and live their entire lives on one farm.

Animal Compassion Standards

Thompson Family Farm

Whole Foods Market

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Icelandic Lamb Growth (Kilos)

Icelandic Dairy Growth (Kilos)

Nio Sirius Chocolate (Kilos)

In-Store Demos

Transparency

• Tell the Whole Story

– Know your food

• History

• Tradition

• Seasonality

• What makes it special

– Know your Grower/Producer

Pittman Family Farm

GMO Transparency March 2013: Whole Foods Market commits to full GMO transparency! By requiring all products containing GMOs to be labeled by 2018, we will offer all our shoppers more transparency and the information they need to make conscious choices. Why? We’re responding to our customers who have consistently asked us for GMO labeling. The prevalence of GMOs in the US, paired with nonexistent mandatory labeling, makes it very difficult for retailers to source non-GMO choices and for consumers to choose non-GMO products. To ensure we can continue to offer these in the future, we are stepping up our support of certified organic agriculture where GMOs are not allowed, and we are growing the non-GMO supply chain with our supplier partners.

Growing Categories

• Plant Strong • Kale

• Whole Grain • Sprouted

• Healthy Fats • Nuts

• Avocado

• Nutrient Dense

Organic & Non GMO Verified

100% Grass-fed & Pasture Raise

Beer

Products that are Ethical or Give Back

Cold Press Juice & Cleanses

Plant Based Protein Powders & Supplement

Anything Coconut

Verified Gluten Free