How Entrepreneurs Build Relationships Through Social MediaJennifer Middlin

About MeFreelance Marketing Consultant with

nearly a decade in technology marketing and PR.

@jmiddlin@NEO_Center@IgniteLansing@TEDxLansing@MidMichTweetUp

facebook.com/jennifer.middlin

linkedin.com/in/jennifermiddlinjmiddlin@gmail.com(517) 402-4561

Don’t drive yourself crazy…

What it is, and what it is not.

Icons of the web

Top million sites on the web.

The area of each is proportional to their reach.

Location Services

The Data

Facebook•More than 50% Female•Aged 25 – 54 compromise more than half

of users•More than 500 Million Users

Twitter•105 Million Users (300,000 per day)•75% use 3rd party apps. 37% on phones

Why do we follow companies on Twitter?

Future product updatesInformed about companyDiscounts & promotions

Upcoming salesSamples and coupons

Fun/EntertainmentExclusive content

Learn more about companyShow support

Share ideas and feedbackEducation about company topics

RecommendedReceive direct messages

0 5 10 15 20 25 30 35 40

Ad Spending

Purchase DecisionsUsers that turn to Social Media when making purchasing decisions.

Regularly turn to SMSometimes turn to SM

So you know you should… But what do you do now that you’re here?

What is your goal?

•Social Media Purpose Statement▫Build brand visibility and authority▫Increase influence with target

community▫Promote services▫Link-building and SEO▫Increase website/blog traffic▫List building and lead generation▫Customer Service▫Community Building

How to interact1. Commit to it, check daily, Tweet multiple

times per week.2. Consider how it fits in the organization.3. @, RT & DM.4. DO NOT simply assign Facebook or

Twitter to an intern or pay someone to Tweet for you.

5. Be a resource, answer questions, links, be polite, helpful and engaged in the community.

Finding followers and fans

•Twitter, Facebook and LinkedIn all have recommendations.

•Follow customers, your community, your competitors.

•Find key influencers and bloggers.•See who follows who. Pay attention to

RT’s.

Twitter Tools•Hootsuite – Daily management

•Smart Phone Apps▫iPhone: EchoFon/Twitter▫Droid: Seesmic/Tweetcaster ▫Blackberry: TiwtterBerry

•TwitterGrader – Top users, quality

•Klout – User quality

•Twibes/WeFollow – User Finder

•#FF – Follow Friday (user finder)

•SocialOomph – Autofollow users

•Jing – Sharing images and videos

•http://oneforty.com - Directory of tools

7 Deadly Sins

1. Greed: Twitter by default is a self-centered tool, but it's 100 times better if used as a conversational tool.

2. Gluttony: Get followers fast!!!!

3. Sloth:  Imagine having a conversation in person with someone where that person takes an hour to reply to you, face-to-face. 

7 Deadly Sins4. Envy: We should follow people based on

interest, not out of courtesy.

5. Wrath: It takes a thousand tweets to build a reputation and one to change it all. Think first.

6. Lust: We are visual beings. Every tweet, every DM, represents your company, and more specifically you as a person.

7. Pride*: Don't just talk about yourself, spread pride of others, too. Retweet, comment, and share their accomplishments.

@jmiddlin@NEO_Center@IgniteLansing@TEDxLansing@MidMichTweetUp

facebook.com/jennifer.middlin

linkedin.com/in/jennifermiddlinjmiddlin@gmail.com(517) 402-4561

Any questions?