IAMAI 9th Marketing Conclave ’13Special Address: Vishwanath Alluri, Founder and Executive chairman,

IMImobile

The new wave of technology

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Previous Generation Technology

Current Trend of Technology

Computing , Enterprise

Cloud, Mobile, Social

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Forecasting box office revenue

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Young Americans turn away from driving

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Consumerization of IT

CIO?6

Does the company CIO have a future?

The “new” marketing mix

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EnablersLocation, Profile, Opt-in, Payments, Loyalty, coupons

Customer LifecycleInform, Transact, Engage, Acquire, Retain, Serve

DevicesSmartphones, Tablets, Smart TVs

ChannelsSMS, USSD, Email, Social, In App, Mobile Web, IVR

The challenge today

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EnablersLocation, Profile. Opt-in, Payments, Loyalty, coupons

Customer Life CycleInform, Transact, Engage, Acquire, Retain, Serve

DevicesSmartphones, Tablets, Smart TVs

ChannelsSMS, USSD, Email, Social, In App, Mobile Web, IVR

FRAGMENTATIO

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The need of the hour

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EnablersLocation, Profile. Opt-in, Payments, Loyalty, coupons

Customer Life CycleInform, Transact, Engage, Acquire, Retain, Serve

DevicesSmartphones, Tablets, Smart TVs

ChannelsSMS, USSD, Email, Social, In App, Mobile Web, IVR

UNIFIED

PLATFORM

IMImobile OPENHOUSE

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OPENHOUSE is designed for SMEs and large enterprises to create innovative mobile engagement and employee productivity solutions.

OPENHOUSE is a secure, cloud-based platform that makes it simple to access and deploy telecommunication APIs.

1. Ready-to-use applicationsCustomer engagement across mobile and social channels

2. APIsStandards compliant APIs exposing telecom network capabilities

3. ExtensibleEasy on-boarding of new APIs and applications

Cloud

Social Mobile

Thank you

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Vishwanath AlluriFounder & Executive Chairman, IMImobile