Pass the Drumstick and your Resume: Your Next Career Steps

Lynn  Hazan  November  18th,  2014  

© 2014 Lynn Hazan & Associates

Con

tent

s Job  Search  Strategies  

Holiday  Networking  

How  to  work  with  Recruiters  

Personal  Branding  

Current  Market  &  Job  Trends  

Current  Market  &  Job  Trends  

BIG  NEWS!!  

US economy added 214,000 jobs in October, 2014

Unemployment rate falls to 5.8%

Unemployed persons have declined by 1.2 million

Source from: http://www.bls.gov/news.release/empsit.nr0.htm

The  “New  Normal”  -­‐  Job  Market  

 V  -­‐  VolaKle  U  -­‐  Uncertain  C  -­‐  Complex  A  -­‐  Ambiguous    

Derived from military vocabulary in the 1990’s

There  is  no  easy  bu@on  

AnBdote  to  “New  Normal”  

 V  -­‐  Vision  U  -­‐  Understanding  C  -­‐  Clarity  A  -­‐  Agility    

A  new  way  of  thinking!  

•  Big  Data  •  Dynamic  Pricing  •  S.T.E.M.  

•  Social  Media  •  Tech/Mobile  •  Freelance  Work  

Overview  of  Industry  Trends  

Pa@erns  of  Behavior  

•  Candidates  &  Companies  behave  in  certain  manner  •  Recognize  paXerns,  make  them  work  for  you    •  Create  compeBBve  advantage  

 

 

The  Three  Vs  of  Big  Data  •  Volume  

– Size/amount  generated  

•  Variety  – Range  of  formats  

•  Velocity  – Rate  at  which  data  is  produced  

What’s the story behind the numbers?

Dynamic  Pricing  

•  Market  trends  -­‐  stay  relevant  

•  Companies  compete  on  fair  playing  field,  adjust  prices  -­‐  online  and  in-­‐store  – Uber,  Best  Buy  

From:  hXp://www.zdnet.com/the-­‐future-­‐of-­‐retail-­‐is-­‐dynamic-­‐pricing-­‐so-­‐why-­‐cant-­‐we-­‐get-­‐it-­‐right-­‐7000021444/  

 

Science,  Technology,  Engineering,  MathemaBcs  (S.T.E.M.)  

•  Increased  investment  in  science  and  math  careers  =  more  middle  class  jobs  –  50%  of  STEM  jobs  are  available  to  people  without  a  four  year  degree  

•  Growth  rate  =  3x  faster  than  non-­‐STEM  jobs  (17%  growth  in  2014)  

         

From  hXp://www.usatoday.com/story/opinion/2014/01/10/engineering-­‐mathemaKcs-­‐stem-­‐gillibrand-­‐kennedy-­‐column/4361837/  

 

CommunicaBon  Leadership  What’s your expertise on the continuum of content creation? •  Blog posts •  Guest blog posts •  E-books •  Email newsletters •  PowerPoint presentations •  Podcasts •  Standard videos •  Micro-videos •  Social media posts •  Live presentations •  Webinars •  White papers

AnalyBcs  

•  Integral  to  ALL  jobs  •  Tools  make  it  easier  to  decipher  data    

   

•  Coming  –  3D  prinKng  Car  –  Mobile  Payment  (Apple  Pay,  

Google  Wallet)  –  Personal  Cloud  –  Mobile  Fitness  Device(  Samsung  

Gear,  Google  Fit,  Lenovo  wristband  fitness  tracker)  

 

•  Going  –  Plasma  TVs  (Panasonic  to  

disconKnue)  –  MP3  players  (driven  out  

by  smartphones  and  tablets)  

–  Hard  disk  drives  

Tech/Mobile  

From  hXp://www.foxnews.com/tech/2014/01/11/2014-­‐what-­‐coming-­‐and-­‐what-­‐going/  

•  TransportaKon  –  ZipCars,  Divvy  Bikes  

•  “Smart”  Homes  –  Google’s  buyout  of  Nest  

Ever-­‐changing  Technology  

Talent  Wanted:  

•  InternaKonal  markeKng  and  communicaKons  •  Foreign  language  skills  •  Cross  funcKonal  team  =  Social  +  Digital  +  Tech    

IntegraBon  of  tradiBonal  PR  and  Media  

•  Contract-­‐to-­‐hire  posiKons  -­‐  wait  and  see  aktude    •  Recent  college  grads  get  foot  in  door  •  “By  2020,  >40%  (of  the  workforce)  will  be  freelancers  or  contractors”      (Crain’s,  2014)  

Freelance  Work  

GeneraBon  Z  -­‐  Their  Impact  on  the  Job  Market  

•  Born  1990  -­‐  2010    •  Consume  media  online  

more  than  offline  •  Social  network  oriented  •  Shin  in  the  way  products  

will  be  marketed  •  “AuthenKc  experience”        From  MarkeKng  News,  December  2013  

Welcome  to  New  Era  @  Work    

•  MulK-­‐generaKonal  (must  work  together  in  real  Kme  and  virtual)  

•  Technology  enhanced    •  Reverse  mentoring  

Do  you  talk  the  talk  and  walk  the  walk?  What’s  your  Bghtrope  in  life?  

Successful  Boomers  create  demand  for  talent  and  start  their  

own  businesses      

Reinvent  Yourself  Professionally    

•  Lifelong  learning!    •  Best  candidates  reinvent  themselves  

 •  New  tools.  Eg:  SEM,  Adobe  CreaKve  Suite  

The  Importance  of  ConBnuing  EducaBon  

How  to  work  with  recruiters  

•  29th  year  as  recruiter;  14th  as  LH&A  

•  Ranked  12/6000  by  Employment  Crossing  

•  VP  of  DePaul  University  –  MarkeKng  Advisory  Council    

•  Top  4%  content  on  Slideshare    

What’s  Happening  at  LH&A  

•  RelaKonship  management  –   Manage  long-­‐term  relaKonships  

   

•  PROacKve  sourcing  •  See  trends  ahead  of  curve    –   Sneak  previews  of  emerging  growth  

•  Seek  out  candidates  1  on  1  vs.  “post  and  pray”  

Change  in  the  Role  of  the  Recruiter  

Benefits  from  working  with  LH  &  A  

➢ Know  industry  salary  ranges  and  total  packages  ➢ Have  inside  knowledge  of  our  clients  ➢ NegoKate  for  the  best  offer  ➢ Have  29  years  of  experience  to  leverage  on  your  behalf    

WE:  

Current  Needs  -­‐  LH&A  

     

•  Director  of  MarkeKng  -­‐  Entrepreneurial  services  co.-­‐  Chicago    

•  Global  Portolio  Manager  –  Product/Brand  -­‐  CharloXe,  NC  

•  Sr  Manager  of  Public  Affairs  –  Contractor-­‐  PharmaceuKcal    -­‐  Chicago  

•  Director  of  Digital  and  Print  –  Global  Non-­‐profit  –  Chicago  Area  

•  Digital  Designer      •  Account  ExecuKve  •  Media  Planner  

     

B2B  Agency  –  Chicago  Area

Recently  Filled  -­‐  LH&A  

•  Director  of  Biz  Dev  -­‐  Entrepreneurial  services  co.-­‐  Chicago    •  Account  Manager  –  Sales-­‐  Chicago  

•  Media  RelaKons  Manager  –  Non-­‐profit  Charity-­‐  Downtown  

Chicago  

 

 

 

 

Navigate  Your  Career  Framework  Know  

Yourself  

Excel  In  your  Role  

Explore  OpBons  

Aspire  To  OpportuniBes  

Develop  and  Progress  

My  Career  

From  Cisco  Systems  Inc.  

What  Candidates  Seek  in  Employers  

•  Stability  •  Engagement  •  Learn  •  Tech  •  Community  •  Feel  appreciated  •  Let  them  teach  •  Opportunity  to  use  social  media  

What  are  YOU  seeking  in  an  employer?  

Personal  Branding  

What  Do  You  Do  Really  Well?    

 I’m  a  Subject  Master  Expert  in…  

What  makes  you  unique?  

What  makes  you  special?  

What  are  your  strengths?  

The  Hemmingway  Challenge  

Write  a  story  in  SIX  words  

For  sale,  baby  shoes  never  worn.  

What’s  your  story?  

 Content  Director   Brand  Journalist   Community  Manager   MarkeKng  AutomaKon  Manager   Data  Analyst   MarkeKng  Technologist   Campaign  Manager   Event  Manager   Graphic  Designer    

Emerging  Jobs  in  Mkt  &  Comm  

     For  more  informaKon  on  each  posiKon  check  out  slideshare  presentaKon.    

hXp://www.slideshare.net/Uberflip/modern-­‐markeKng-­‐team-­‐new-­‐roles  

LinkedIn  New  Features  &  Techniques  1.   LinkedIn  Publishing        hXp://  specialediKon.linkedin.com/publishing/  

2.  AcKviKes  

3. Nurture  Network  with  LinkedIn  Contacts

http:// contacts.linkedin.com

Holiday  Networking  

Tips  to  Maximize  Job  Search  on  Holidays  

•  Meet  people  and  build  relaKonships  •  Maximize  face  Kme      

•  Create  content  on  Slideshare    

•  Update  LinkedIn  profile  

•  Update  your  recruiter  on  your  status  

•  Raise  profile  on  social  media  

YOU Arts/Culture

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Spheres  of  Influence  -­‐-­‐  Individual  Contacts  

Top  4%  of  SlideShare!    

Join  Lynn’s  ejobs:  

TwiXer:  lynnhazan  LinkedIn:  Lynn  Hazan  Facebook:  Lynn  Hazan  SlideShare:  Lynn  Hazan  EzineArKcles:  Lynn  Hazan    79  W  Monroe,  Ste  1308  Chicago,  IL  60603  lynn@lhazan.com  www.lhazan.com  

 

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