#diginomica#diginomica

I Don’t Give a F&*k About Your Code

Dennis Howlett#MELSIT - March 2013

#diginomica#diginomica

In other words

#diginomica#diginomica

In other words

CEO of well know Australian heavy machinery distro

“Customization is industrial herion. There will be no more than five percent in our next project.”

(rolling out ERP to 10 countries, 12 currencies, 10,500 employees, millions of parts. ONE instance, realtime information)

#diginomica#diginomica

In other words

Delivered for any device

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In other words

#diginomica#diginomica

How big is the opportunity?

Sectors Industries

21 2,151Source: U.S. Commerce Department, North American Industry Classification System

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What about mobile?

Mobile World Congress 2013

72,000 attendees4,300 CEOs

...almost NO developer representation (despite claimsthat 18% self identified as devs)

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What about HANA?

• 150 startups• BW on HANA?• Limitless use cases?• What about the competition?

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Remember

#diginomica#diginomica

And if you have spare time...

Read: Anatomy of a Startup Meetup - the 5 Major Startup Stereotypes:

http://venturevillage.eu/anatomy-of-a-startup-meetup