Post on 21-Aug-2015
i-CreativePhil: For Global Competitiveness in the ICT-Enabled
Creative Industries
[Beta version—for vetting with stakeholders]
Alejandro P. Melchor III
Deputy Executive Director
Information & Communications Technology Office
Department of Science & Technology
The Philippines is a global success in Information Technology-Business
Process Outsourcing (IT-BPO), including Creative Process Outsourcing.
The i-CreativePhil Program aims to:
• Boost the Philippines to a top-3 offshore destination for Creative Process
Outsourcing, and increase our share of the global market from the present
10% to 15-18% by 2016.
• Create a name for the Philippines globally as a producer of high quality
creative content.
• Strengthen our domestic creative industries, especially through collaboration
and cooperation, building a top tier Digital Ecosystem, and by applying cutting
edge learning systems and transformative technology tools to the education of
our creative talents.
This program is still in Beta stage, and this brief is intended for vetting with our
stakeholders in the creative sector, other partners in government, and experts.
Creative industries become a leading national sector in
a knowledge economy.
Creative industries are a major economic
factor. In Germany, creative industries
contributed > 60B Euro in 2008,
surpassing the vaunted automobile
industry. Germany’s 1 million creatives
outnumbered its auto workers. Source: Cultural and Creative Industries. Deutsche Bank Research
Vital Statistics for Phil. Creative Industries
Global Demand: US$592 Billion (2009)*
Economic Value: US$7.9 Billion (2009)*
1.3% Share of global demand
Contribution to GDP: 4.9% (2009)*
Employment: 1 million**
Number of Establishments: 6,666**
Avg. Annual Growth Rate (2002-2009): 1,460%*
* A Primer on Creative Industries and Digital Content Products and Services, Cesar Tolentino, 2010
** Mapping the Creative Industries, Ed Morato, 2008
Lessons Learned from Other Countries' Creative Industries
• A need to improve collaboration and cooperation among sectors of the creative industries.
Include entertainment and pop culture, and not just heritage and traditional culture
By focusing on entertainment and pop culture as the key output, creative industries become more attractive and popular to the consuming public
Thus, driving up demand for locally-produced creative products and services
Ensure there is sufficient protection of IP, to encourage more vibrant cooperation and collaboration (such as in co-productions and joint ventures)
Emphasize building the Digital Ecosystem
Collaboration and cooperation in entertainment & pop culture: ICTO will partner with PSIA, ACPI, GDAP, TV5, Microsoft, Intel,
Google, Cong. Tinga, other Creative Stakeholders for KLIK
Key Policy Areas:
Public Health;
Patent Reform;
Universities and RDIs;
Biodiversity and Genetic
Resources;
IKSPs, Folklore and Gis;
SMEs;
Copyright and Other Creative
Industries; and,
Institutional Capacity-Building and
IP Enforcement
We are building the Digital Ecosystem, the fertile environment which enables our shared vision to become a reality
Booming tourism industry
IT-BPO Hypergrowth
Global Knowledge Professionals
World renowned ICT-enabled creative industries
Countryside development through ICT & BPO
Transparent, effective, accountable governance
Global competitiveness Poverty reduction
Successful Filipino technopreneurs
i-TalentPhil will have multiple Creative components…
1- Knowledge Workers with 21st Century Skills for the Knowledge Economy (Creativity & Innovation are priorities)
2- Industry-driven Curriculum & Assessment (Includes animation & gaming curriculum)
3- Learning Organizations, Knowledge Creation, Knowledge Management 2.0, Knowledge Transfer, and sharing of free resources
4- Computer Gaming for Education and Leadership Development
5- Learning Technologies to transform teaching, the learning experience, and the education system
6- Innovation in Education and Education for Innovation
7- Global Perspective and Global Networking and Collaboration
…which will enlarge the domestic market for creative products and services, and boost our creative industries
Smarter Philippines--a DOST-wide project--by transforming systems of governance, education, health, etc. nationwide, will create a vibrant domestic knowledge economy, accelerate technopreneurship, and boost domestic technology industries.
1- iGovPhil -- i-Business Permit Lic. System -- Gov’t e-Services Portal -- e-LGU -- Community e-Centers -- National Information Infra -- CIO Forum & gCIO Training
2- i-TalentPhil -- Knowledge Workers with 21st Century Skills -- Industry-driven curriculum -- Computer Gaming -- Learning Technologies -- Global Collaboration
3- i-IndustryPhil -- Global Leadership in IT-BPO -- $50 B ICT Industry -- i-CreativePhil -- Smarter Agribusiness -- Makinariya & Teknolohiya
4- Smarter Transportation and Green Technology -- Eco-Jeep (DOST NCRP) -- UP Monorail (DOST MIRD)
5- Smarter Healthcare (PCHRD) & Nutrition (FNRI) -- Phil Health Research Registry -- Public health surveillance & health intelligence systems -- Sulong Pinoy anti-malnutrition -- Nutritious brown rice
6- Smarter Disaster Mitigation -- Project Noah (DOST-PAGASA) -- Earthquake & Tsunami Early Warning (DOST- PHIVOLCS) -- 3D LIDAR Mapping (DOST & UP Geodetic Engineering)
7- Smarter Cities -- Digital Ecosystem -- Smarter Local Government Svcs -- Smarter Buildings -- Smarter Environment -- Smarter Energy & Utilities -- Smarter Public Safety
We are partnering with TESDA, the National ICT Councils and donor agencies to roll out a Multimedia
Specialist education & training program
ADB Knowledge Hubs Project will
enable nation-wide online learning
• 12 Knowledge Hubs will be established at
participating HEIs in Luzon, Visayas and Mindanao.
• 900 teachers will complete online teacher training
for ICT & BPO industry-based courses by Q2 2015.
• 3,000 students will complete online learning
modules and study guides on ICT & BPO industry-
based courses by Q2 2015.
• The online courses include Multimedia Specialist
courses.
We are looking at the European Digital Ecosystem Initiative, which is focused on supporting small & micro domestic enterprises
http://www.ve-forum.org/apps/pub.asp?Q=1270
When yoked to an effective Digital
Ecosystem, ICTs have an
enormous power to enable
technopreneurship and accelerate
economic development.
16
Projects Strategies & TWGs Ecosystem
Finalist, “BPO Employer of the Year” Award from the ICT Philippines Awards, 2008 & 2009
,
IBM Innovation Center
(Opened Dec 2009)
FILIPINNOVATION: the National Innovation Strategy In collaboration with the DOST, Intellectual Property Office of the Philippines, and AIM Policy Center
The DOST-led Filipinnovation has built out parts of the Digital Ecosystem—i-CreativePhil will help build out other parts
FILIPINNOVATION Network : 30+ members from government, industry and academe
The Department of Science & Technology (DOST) and its attached agencies
Congressional Commission on Science, Technology & Engineering (COMSTE)
TWG1 – Strengthening Human Capital Formation of multi-sectoral consortia of institutions
and/or experts working towards achieving strong
technological R&D capabilities (tech) and
management or services skills (non-tech) that will
influence industries and public policy
TWG2 – Supporting Business Incubation & Acceleration Efforts Encourage industry participation in incubation and
human capital collaboration to ensure productivity
and returns through innovation.
TWG3 – Regenerating the Innovation Environment Engage stakeholders in the creation of sound and
enabling policies that will encourage innovation on all
levels.
TWG4 – Changing the Filipino Mindset Filipinnovation: branding Filipino competitive
innovation for sustainable development and global
positioning
Engineering Research &Development for Technology (ERDT)
Tax Incentives for Innovation and R&D by the Philippine Board of Investments (BOI)
Philippine IP Policy Strategy led by IP Philippines
Filipinnovation Magazine
Technology Business Incubators
17
DOST’s Technology Business Incubator program is a proven method of boosting technopreneurship
DOST-PEZA Open Technology Business Incubator
Ayala Foundation's TBIs
TBI for ICT-based Small and Medium Enterprise in Region 8
The University-based TBIs
UP Visayas Cebu Business Incubator for IT
University of the Philippines Los Banos TBI
Central Luzon State University Agriculture and Food TBI
University of San Carlos TBI
DOST’s innovation partners are actively helping boost technopreneurship
Note: This event is fully
booked as of July 27, 2012.
Stay tuned for the next event.
Key Ecosystem Components: Creative Industries 1-hectare property and Incubation Lab
The Bases Conversion Development
Authority (BCDA) has agreed to
provide a 1-hectare property in
Moring, Bataan for the ICT-Enabled
Creative Industries.
Other Proposed Priority Projects (Based on consultations by Joint Foreign Chambers and ICTO)
Form an Umbrella Organization (Creative Board / Creative Council)
Conduct Industry Mapping for the Creative Industries
Formulate a 5-Year Master Plan Roadmap for the Creative Industries
Promote the industry to key stakeholders (academe, provincial communities, local governments, etc.)
Catalyze collaborative and cooperative relationship between sectors (KLIK catalyzes cooperation and collaboration)
Promote the industry to foreign markets
Outbound / Inbound Trade Missions
International Fairs
We aim to replicate our success in call centers in Creative Process Outsourcing
Industry
2009 2016 Target
View by 2016 Global
Market Size
(US$B)
PHL
Share
Global Market
Size (US $B)
PHL
Share
Voice BPO 21 24% 52 29% Top-voice BPO
destination
Health Care Information
Management (HIM) 1.25 8% 4 13%
Second largest
offshore Geo
Corporate Services (F&A,
HR, Procurement, others) 16.25 8% 63 12-14%
Top-2 Geo, bigger
than CEE, Latin
America
Creative Process
Outsourcing (Animation,
Game Development, etc)
1 10% 3 15-18%
Top-3 Offshore
Geo, bigger than
Korea and China
IT Outsourcing &
Engineering Services
Outsourcing
80 1% 150 2% 20-25% growth to
double share by 2016
Target: increase market share from 10% to 15-18% and pass Korea and China to be a Top-3 offshore geo
Stepping Up the Value Chain Program
Industry Capability Talent and workforce mobilization
Marketing Research and Information
• International Contact Center Conference and Exhibition 2012
• HIM Congress 2012 • Asia Pacific Contact Centre Association Leaders
Meeting 2012 • CEO Meetings • Enablement Seminar Series • Product Development Workshops
• T3 for Medical Coding & Billing
• Update Industry Road Map 2016
• Prelim study on Corporate Services sectors
• Trade missions (CommunicAsia, American Healthcare Information Management Association Conference 2012)
• Collaterals development • Roadshow in the Next Wave
Cities
• Workshops for CC IT, HR, Fin, Ops
• Faculty development (ELITES)
DOST-ICT Office
Segment Road Map 2012-2016
IT-BPO Road Map 2016
Driving to Global Leadership
Segment Road Map
1. Voice BPO 2. Healthcare Information Management
Outsourcing 3. Finance & Accounting and Insurance
Outsourcing 4. HR Outsourcing
5. Creative Process Outsourcing 6. Information Technology Outsourcing 7. Engineering Services Outsourcing 8. Multilingual BPO
Department of Science and Technology- Information and Communications Technology Office
Thank You
Please e-mail feedback & suggestions to improve i–CreativePhil to budmelchor@yahoo.com
Knowledge creation, sharing of free resources and continual learning--Resources posted on Facebook
• The Perfect Storm and the Next Wave Cities Program •Seeding the Digital Ecosystem to Fuel the Philippine Renaissance •Computer Gaming for Leadership Development • The DOST ICT Office’s Initiatives for the ICT & BPO Industry • The Next Wave Cities Program: Get Ready for the Next Wave of Growth and Investment • Seven Global Shifts: Trends and Opportunities in ICT & BPO
ANNEX
“Smarter Philippines” is the brainchild of Science & Technology Secretary Mario G. Montejo
Sec. Montejo is an inventor, a trained engineer, and a successful businessman who
knows how to commercialize scientific inventions. A member of the Top 100 Graduates of the University of the Philippines College of Engineering, his vision is to create a vibrant domestic knowledge economy in which Filipino technology companies and Filipino technopreneurs deliver indigenous technologies to solve the problems that beset ordinary Filipinos.
iGov is the brainchild of the DOST Information & Communications Technology Office’s Executive Director Louis Casambre. His focus is all-out support for President Aquino’s promise of a transparent, equitable and effective government service, through ICT.