GISRUK 2010 at UCL

Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo

Gary Gale, Yahoo! Geo Technologies

2KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/

3Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/

Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

this talk is brought to you …

boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

… by the number 3

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/

… by the letter w

Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

… by the word local (hyper and micro)

… and by a theory

Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

warning: may contain references to checking in and foursquare

Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

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postverta – geo past

robceemoz on Flickr : http://www.flickr.com/photos/robceemoz/3031609961/

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12What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/

13Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/

stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

15A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00

16JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

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18Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/

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20Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/

“you may well ask, chris, what is my theory?”

Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

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the theory of stuff

23Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

“what is it for and why would anyone use it?”@aaronofmontreal

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janus – geo present

RedJinn on Flickr : http://www.flickr.com/photos/jinnrouge/3156175315/

Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

some numbers

comscore 2009 digital year (us)

http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/

http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/

mobile search revenue forecast (us)

jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

hype (or local)?

nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

entities & events located in a well defined, community scale, area

Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

intended for consumption by residents/visitors to that area

splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

created by a resident or visitor to that area

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technology hurdles …

Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/

jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

matching

D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

content

37hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/

intent

38National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/

users

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/

geo

parsing & tagging

szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

intent

pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

location

43Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/

ip

44John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/

gps

45Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/

a-gps

46Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/

cell tower

47Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/

wifi access point

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hyperlocal genera

Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

“classic” hyperlocal

allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

“corporate” hyperlocal

annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

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“user” hyperlocal

6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

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granularity

mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

local – county level

hyperlocal – city or neighbourhood level

microlocal – block level

Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

elephant in the room

stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

is location that ubiquitous?

64JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

only ~21% of total handsets

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what about the other ~79% … ?

privacy

69Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

inventory?

70Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/

ip

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accuracy # 1

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accuracy # 2

negativity

mayor of the north pole

krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

faking it

laura padgett on Flickr : http://www.flickr.com/photos/laurapadgett/3996326599/

anteverta – geo future

5m subscribers by 2011gigaom.com, August 2008

Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

1 check in per second

33% of mobile users read mobile newsmm&t, March 2010

ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/

foursquare history

mercurynews.com – 3/26/10

and finally

UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/

the three w’s

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/

#1 - where

normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/

#2 - when

julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/

wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/

jeffhutton.net on Flickr : http://www.flickr.com/photos/jeffhutton/429299456/

Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/

#3 - what

Tammy Camp on Flickr : http://www.flickr.com/photos/tammycamp/4423792995/

Thurrock Phil on Flickr : http://www.flickr.com/photos/phils_photos/2312562929/

not taking notes?

selva on Flickr : http://www.flickr.com/photos/selva/24604141/

GISRUK 2010 at UCL

Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo

Gary Gale, Yahoo! Geo Technologies

http://slideshare.net/vicchi

thanks for listening

Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

t: @vicchib: www.vicchi.orgw: www.garygale.com