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HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Principles of Planning Graphic Design Communications II
Winter 2012 University of Cincinnati
School of PlanningInstructor: Krishna Matturi
TA: Ico Abreu
HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Introduction
Hyde Park East is a neighborhood business district locatedin Hamilton County, approximately 7 miles northeast of down-
town Cincinnati. It is small in size, only spanning the ½ milestretch of Erie Avenue, between the side streets of Tarpis
Avenue and Brentwood Avenue. It features a mixed variety ofbusinesses, some privately owned, some commercial. Thedistrict is made up mainly of single-family homes, and is
primarily white. Nearly every one of the families in the district owns their property, as opposed to rents it. Lots are fairly smallin size, in a grid pattern. Local businesses range from various
restaurants, to hair salons, a health center, drug store, convenient store, and Laundromat. One of the unique featuresof this NBD is the large open space that serves as a community
park to the district, located on the north side of Erie Avenue, directly across from the Erie/ Marburg Ave. intersection. The
district has three access points; one on each end of Erie avenue, and the last at the intersection of Marburg Avenue and Erie Avenue
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HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Physical Analysis
Contents: Physical Analysis I: pg. 3 Physical Analysis II: pg. 4 Physical Analysis III: pg. 5
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Cincinnati Ohio is located conveniently along the Ohio River.The region is home to the headquarters to multipile multi-national corporations, as well as providing many smaller
shops and venues. The Hyde Park East buiness district is located in the Eastern section of the Cincinnati region. The
majority of land in the neighbohood business district is used for residential purposes. although the development in
the area is not very dense, there is still a fair amount of commercial and community services provided in the district.
There are three access points into the neighborhood; one on each end of Erie avenue, and the last at the intersection
of Marburg Avenue and Erie Avenue. There are several facades used on buildings in the Hyde Park East NBD,
including brick and a stucco like material.
Physical Analysis IGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Location Map
Aerial MapCAGIS, BingSources: Wroblewski, AuWerter
Aerial Map
Vicinity Map
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Physical Analysis IIGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Figure Ground Land Ownership
Land Use Map
CAGISSources: Wroblewski, AuWerter 4
Street Classi�cations
Physical Analysis IIIGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Google Sketch Up, AutoCADSources:
Aerial Map
Section
Mass Void
Wroblewski, AuWerter 5
HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Social AnalysisHyde Park East is a small neighborhood business district the combines many di�erent businesses to serve a population of mixed income levels. Here you will �nd a wine bar, many pizza shops, a convenient mart, various ethnic restaurants, salons/spas, and a health center all conveniently located in one central area. The households in this region are currently 96% occupied, and in that occupancy, 88% of the people own their householdsas opposed to rent them. This district is also 94% caucasian with an average density of about 1,584.9 people per mile
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Contents: Density: pg. 7 Race: pg. 8 Tenure: pg. 9 Vacancy: pg. 10 Business Inventory: pg. 11 Business Wish List: pg. 12
Social Analysis IGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Regional Density
Density
Aerial MapCAGIS, Census.govSources:
1,584.9 people 1 square mile
Hyde Park East1 square mile
City of Cincinnati
1 square mile
2000
2010
Hamilton County Cincinnati Hyde Park East0
500100015002000250030003500400045005000
Wroblewski, AuWerter 7
Social Analysis IGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Regional Race Data
Race
Aerial MapCAGIS, Census.govSources:
94%of the population
is Caucasian in Hyde Park East
2000
2010
1.21.00.80.60.40.2
0Hamilton County Cincinnati Hyde Park East
Wroblewski, AuWerter 8
Social Analysis IGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Regional Tenure
Tenure
Aerial MapCAGIS, Census.govSources:
88%in Hyde Park East
Own rather than rent
20002010
1.00.80.60.40.2
0Hamilton County Cincinnati Hyde Park East
Wroblewski, AuWerter 9
Social Analysis IGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Regional Vacancy
Vacancy
Aerial MapCAGIS, Census.govSources:
0
0.180.140.100.060.02
Hamilton County Cincinnati Hyde Park East
96% of the land isin Hyde Park East
occupied
Wroblewski, AuWerter 10
Social Analysis IIGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Business Inventory
CAGISSources:
EntertainmentBarsTheaters Art Galleries
Commercial ServicesSalon/Barber shopsBanksProfessional of�cesLaundromatMedical of�cesBed & Breakfast
Community ServicesParksHousingPolicePlaygroundParking SchoolsOutdoor plaza
FoodVariety restaurants Fast foodCoffee shopGrocery store
RetailSpecialized storesConvenience storesClothing storesDrug storesThrift storesGas station
Well representedRepresentedNot represented
Business Locations
Erie Ave.
Wroblewski, AuWerter 12
Social Analysis IIGraphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Personal AnalysisSources: Wroblewski, AuWerter 11
Business Wish ListEntertainmentDutch’s Bar & Bottle ShopHap’s Irish Pub
Community ServicesCincinnati District 2 PoliceShine Yoga CenterHyde Park Mind & Body Center2 Apartment Complexes Community Park
Commercial ServicesImages Hair SalonSusan’s Custom SewingMatt Bradley SalonRustic Pear Hair DesignFoundation BankHeavenly Bodies & SpaUS BankKopf Real EstateTima Salon
RetailDracket Design & AntiquesUnited Dairy FarmersTischbein PharmacyFetish
FoodCo�ee EmporiumChina GourmetPapa John’s PizzaHyde Park PizzeriaItalianette PizzaBangkok BistroAmarin FusionCumin Eclectic Cuisine
HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Historical Analysis
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Contents: Changes Over Time: pg. 14 Lot Patterns: pg. 15
The jurisdiction consisting of the Hyde Park East Neighborhood Business District is mostly residential exceptfor the main development on Erie Avenue. The Western sec-tion of the district housed all of the changes historically from years 1932 until 1950. However, after this the heart of the district was developed as well as the formation of the community park. From 1950-1990, the majority of development occuring around the are was residential and near the boundaries of the district. There hasbeen minimal signi�cant changessince 1990, and most of the businessthat are new to Hyde Park East are simply replacing old businesses by �lling vacant buildings.
HistoricalAnalysis Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
CAGISSources: Wroblewski, AuWerter 14
1938 199019561950 19771975
195019381932
1956
1977
1975
1990
HistoricalAnalysis Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
CAGISSources: Wroblewski, AuWerter 15
Lot Patterns
HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Problem Identi�cation
Improvements:
1. Community Park
2. Vacancy
3. Facade
Problems:
1. General Aesthetic/ Appearence
2. Parking
3. Street Signs
4. No dense mixed-use
Contents: Problems pg. 17Improvements pg. 18
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ProblemIdenti�cation Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Personal AnalysisSources: Wroblewski, AuWerter 18
Improvements: 1. Community Park: There are some great features in the park currently, such as a few benches (spaced far apart) and a jungle gym, but overall it is extremely uninviting (signage, entrances) It could also use more paths and lighting.
2. Vacancy: There is one “eye-sore” vacant building. It used to be a starbucks, and now it sits empty.
3. Building Facades:Many buildings in the neighborhood business district are very appealing, others not at all. They need something that can tie them together better.
Uninviting Community Park
“Eye-sore” Vacancy
Uninviting facade
ProblemIdenti�cation Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Personal AnalysisSources: Wroblewski, AuWerter 17
1. General Aesthetic / Appearence:There is almost no tree line to di�erentiatebetween street, sidewalks, and buildings. Lighting is very poor, with maybe only oneor two standalone posts.2. Parking: Although there is parallel parking on one side of the road, the amount of tra�c at certain times of the day is very heavy andcould be intimidating for many people.3. Street Signs: Streets and buildings are poorly labeled.4. No dense mixed-use: There is no connection between business
Inconsistent Appearance Unsafe Pedestrian Crossings
No dense development
HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Proposed Design Intervention
Contents:
The Hyde Park East Community Park is a large beatuiful space which was virtualy uninhabited. With simple changes in the urban design of the community park it changed from being a large vacant green lot into a resource for the entire community to utilize. By adding more greenery and benches to the entire neighborhood, the park is now a place for the entire community to come and relax and the sidewalks arepedestrian friendly. Bigger and more appealing crosswalks along with the addition of lamp posts lining the sidewalks will help with the safety of pedestrians as well. Another observation that although the park is techinally available for the entirecommunity, it is not easily accesible for all citizens. It is necessaryto create an environment that every person in the neighborhoodwill use. This will be done by making sure thereare seperate paths to di�erentiate between formal and informal activities. A stone patio with umbrellas for eating is a good compliment to the many restaurants in the neighborhood.
Existing and Proposed Site Plan: pg. 20Filled Vacancy: pg. 22Site Plan Rendering:pg. 21Proposed Park Design: pg. 21
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DesignIntervention Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Personal AnalysisSources: Wroblewski, AuWerter 20
Uninviting facade
Original Site Plan
Proposed Site Plan
The community park is a great feature of the neighborhood,however was being extremelyunder utilized. With our prop-osed site plan we show anexample of an design interven-tion to combat this issue.
DesignIntervention Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Personal Analysis, AutoCAD, Google Sketchup, CAGISSources: Wroblewski, AuWerter 21
Uninviting facadeUninviting facadeProposed Park Design
Proposed Site Plan
By adding more greenery and park benches the park is now a place for the entire community to come and relax. Another observation made pertaining the park was that although it was techinally available for the entire community, it was not easily accesible for all citizens. It was a necessity to create an environment that every person in the neighbor-hood would use. This was done by making sure there were seperate paths to di�erentiate between formal and informal activities. A stone patio with umbrellas for eating is a good compliment to the many restaurants in the neighborhood.
DesignIntervention Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Personal AnalysisSources: Wroblewski, AuWerter 22
Uninviting facade
Proposed Site PlanProposed Site PlanVacancy Filled
Our proposed design intervention includes a new family friendly cafe for the neighborhood. Based on the social analysis we found that the tenants are typically families, and are generally using the area as a destination to pick up food and leave. By making a warmand inviting plaza outside the restaurant people will come to the area to eat and will end up staying and relaxing as well.
DesignIntervention Graphic Communications II
Winter 2012 School of Planning
University of Cincinnati
Personal AnalysisSources: Wroblewski, AuWerter 23
Uninviting facade
The existing pedestrian environment in the Hyde Park East business district was extremely unsafe. In order to make a moree�ective connectivity between the businesses and amenities of the community, as well as to promote even more pedestrian tra�c our proposed design intervention includes widening the sidewalk and making wider more noticable pedestrian crosswalksthroughout the neighborhood.
Pedestrian Friendly Crosswalk
HydeParkEast A m a n d a W r o b l e w s k i & M e l i s s a A u w e r t e r Neighborhood Business District
Conclusion In conclusion, and in keeping the various physical, social, and historical aspects of Hyde Park Eastin mind, we have observed various aspects of the district that could be made better, and thus come up with a set of changes to encourage positive growth and usage of the district. The community park is a great space in a great location, but is currently extremely uninviting. Currently, the lighting is extremely poor, there is nowhere to sit, and the pavement around the space is cracked and crumbling. Secondly, directly across from the park is a vacant building that is an incredible eyesore. Given these two factors, the �rst of the changes we propose is to renovate the community park. The renovations would include a paved area, featuring a water fountain for aesthetic appeal, many picnic benches, along with overhead lights for aesthetic appeal as well as an increased sense of security. Throughout the whole park, we would add a variety of trees along the perimeter, as well as an organically shaped paved path, lined with benches. The second change is to take the currently vacant building across the street, and turn it into a café, as well as to change the landscape around it. We propose to incorporate neutral tones on this corner lotto compliment the park across the street. Lining with (and separating the street from sidewalk) tall trees in large wooden planters, accented by decorativelamp posts between them would add to the safety and aesthetics of the space. Alternating brick and cement ground covering would also help to accomplish this. A large outdoor seating area for the café would encourage community interaction, and make it a popular destination when the weather is pleasant. Large crosswalks between the café with the park would link the two together, and make it a lovely, safe destination to be enjoyed by all.
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