Hw2 fon

Post on 12-Aug-2015

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Transcript of Hw2 fon

*Foreign College Students’ Perception of Thai Brand Products

*Motivation

*STEP

*Interest in marketing& my future goal

*Why Red Bull and some Thai brands are so popular here?– totally different perception in Thailand.

What foreigners perceive

What Thais perceive

*Variations

*Foreign college students’ Perception of Thai Brands

*Branding and IMC of Thai popular Brands in US.

*Environmental factors that affect foreigners’ perception

*Prototypes

*Survey Report & presentation*Underlined factors under the success of those brands.

*Ideas for Thai Brands to be successful in USA

*Helppppp.

*Find interviewees

*More ideas about question in the interview and some insight about people& Thai brands here

*Access to resources and books

*All suggestions are welcomed

*Most important : Morale