Post on 15-Apr-2017
Greg Heiberger, Ph.D.
■ South Dakota State University (Dept. of Biology & Microbiology)– Interventions to impact behavior change■ Research studies, publications and presentations– Facebook - Twitter – iPads – Metacognition - SnapChat – Big data – Nutrition■ Social media and web management– SDState (Linkedin, Facebook Pages, Twitter)– Kate Heiberger Photography– Rental property– The First Tee of South Dakota at Edgebrook GC – Community Boards (BCC, BHPC, Indoor Rec.)
My Research
■ Engagement, communication, and behavior change– 2005 Facebook: Engagement– 2009-2011 Twitter: Engagement, Grades & Retention– 2012 Future of Social Media in education: YES!– 2013 iPads: Collaboration– 2015-present SnapChat, Facebook and Nutrition: Influence behavior■ Meet them where they are■ Trends usually = time and value add■ My research participants are your FUTURE clients
About you
Today
■ Where should you be?■ Set up account (FB Page)■ Manage multiple accounts– How to■ BREAK■ Social Advertising– How to– ROI■ Search Engine Optimization
Where
■ Web?■ Social?– Facebook– Twitter– Instagram– Google +– YouTube– Linkedin– SnapChat– Periscope/Meerkat/Facebook Live Video
How to: Create an account
■ Facebook as an example – theory and practice applicable to others
<5 minutes and 10 clicks
Sign on and sign up: Facebook Page
Use Tech to help: example - Hootsuite
Social media management: Hootsuite
Mobile
Mobile
Social listening: Hootsuite
Sign on and sign up
■ Hootsuite.com
BREAK
How to create and manage social advertising
Advertising
■ Facebook Instagram ads/boost– Cost effective– Targeted (age, location, etc.)
– Let’s boost a post. – Let’s buy an ad.
Boost a post
■ Create post■ Boost
Buy ads
Page Insights: The First Tee
Social wrap-up: Building then Engage and Maintain■ Last build tip: email upload to FB likes (Notifications - suggest page -
upload)■ Human Shares■ Your follow/shares■ Events■ Call to action – drive web traffic■ Engaging and relevant posts (not all advertising)– Add value!
Break?
Search Engine Optimization (SEO)■ How do you manage your website?■ Why SEO?
SEO
■ Two options:– DIY– Web Developer
– Ensure that your web developer or SEO company is doing this for you– They may or may not know your product, common for search terms, etc., etc.
SEO
■ Define target search terms (combinations, permutations)– Brainstorm■ Private browse and search those terms
Basics (yet most important!!!)
■ How web search works– Index & Crawl■ HTML– <title> should be within the <head>– Titles should be brief, descriptive and unique– <H2> Subhead <H2>– Metadata– Alt tags
SEO■ Google account– Google Business– Google +– Google webmaster insights/data■ Bing– Bing Businesses– Bing webmaster– Yelp■ Social linkages■ Google SEO Starter Guide■ Yoast & Wordpress
SEO a case study: KHP
■ Photographer, Brookings, SD. Weddings, children, newborn, families, portrait
■ Location: Brookings, SD (South Dakota) *Google +■ Ranking/preference of work
SEO: Set a baseline
■ Where do you rank now:– Google– Bing– Yahoo– Baidu■ Set a goal■ Set a timeline (weeks not hours or days)■ Do the work (or make sure your web dev team is doing the work)
Google Optimization
■ Google Business– https://business.google.com/– https://
business.google.com/u/2/b/118172890977036385653/insights/l/15781214258928775533/visibility
■ Google webmaster– https://www.google.com/webmasters/tools/search-analytics?
hl=en&authuser=2&siteUrl=http://www.kateheiberger.com/■ Google + (Pages)
To do
■ Social (define platforms and a strategy)– Advertising■ Search engine optimization– Google account– Bing account– Basics: Metadata & alt tags– Set goals and do the work■ Decide what you don’t need to do (TFT – Web; KHP – LinkedIn)
ReferencesJust, K., Heiberger, G., McCormack, L., Britt, B., & Kattelmann, K. (in prep). SnapChat’s ability to increase fruits and vegetable actual food purchases by young adults.Heiberger, G., Just, K., Anderson, T. (in prep). Apple Watch and other wearable technology to intervene in actual food purchases by young adults.Heiberger, G., Junco, R. & Vos, D. (in prep). Impacts of iPad ratio in student engagement in collaborative classroom environments. Junco, R., & Heiberger, G. (in prep). Tweeting to stay: Fostering academic and social integration in STEM through Twitter. Heiberger, G. & Harper, R (2016). Teaching with technology. In Harper, R., Laker, J., & Fried, J. (Eds.). Teaching Pedagogy for Student Affairs Professionals. New York, NY: Routledge Press. Hill, K., Brözel, V., & Heiberger, G. (2014). Examining the Delivery Modes of Metacognitive Awareness and Active Reading Lessons in a College Non-majors Introductory Biology Course. Journal of Microbiology & Biology Education, May 2014, p. 5-12 DOI: http://dx.doi.org/10.1128/jmbe.v15i1.629Heiberger, G. A. (2013). Social media in the curriculum and co-curriculum: Pre-service teachers and their collegiate peers. (Order No. 3608231, Colorado State University). ProQuest Dissertations and Theses, 84. Retrieved from: http://search.proquest.com/docview/1501642565?accountid=28594. (1501642565).Hansen, D., Heiberger, G., & Losing, A. (2012). A study of the first semester experience and its effects on pre-pharmacy students. American Journal of Pharmaceutical Education, 76(5), Article 99. doi: 10.5688/ajpe76599Hill, K. & Heiberger, G. (2012). Assessing the Impact of Metacognition and Reading Lessons on Metacognitive Awareness and Reading Comprehension in Introductory Biology. Journal of Microbiology and Biology Education, 13(1), 105-123. doi: http://dx.doi.org/10.1128/jmbe.v13i1.412Junco, R., Elavsky, C.M., & Heiberger, G. (2012). Putting Twitter to the test: Assessing outcomes for student collaboration, engagement, and success. British Journal of Education Technology, no. doi: 10.1111/j.1467-8535.2012.01284.xHeiberger, G. & Junco, R. (2011). Meet your students where they are: Social Media. National Education Association Higher Education Advocate, 28(5), p. 6-9.Junco, R., Heiberger, G. & Loken, E. (2011). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning, no. doi: 10.1111/j.1365-2729.2010.00387.xHeiberger, G., & Harper, R. (Winter 2008). Have you Facebooked Astin lately? Using technology to increase student involvement. New Directions for Student Services, 124. http://activerain.com/blogsview/2594884/rich-real-estate-agenthttps://www.facebook.com/search/top/?q=real%20estate%20huron%20sdhttp://www.zillow.com/homes/huron-sd_rb/
Thank you!
■ Greg Heiberger– greg_heiberger@hotmail.com– facebook.com/greg.heiberger– @greg_heiberger– Slideshare.