JFS Store 7 Executing a Social Media plan

- In January, I started to take pictures of the new location at 8232 N Merriman Road. The idea was to get people ready for the new location opening on February 25th.

- The store page Hungry Howie’s Westland started at 13 likes on January 15th. I started a contest with my employees to have friends and family to “like” the page. I gave them gift cards for this effort. This would be the base for the audience. As a result, the page went from 13 to 140 likes just in over two weeks.

Where to start?

- Bringing awareness to a grand opening is key. So I decided to spend some money on Facebook in order to bring an audience to the “Free pizza for a year” and to let people know we were on the move.

- I set a budget of $50.00 dollars to “boost” posts. Facebook has settings while you're boosting the post to go beyond just the organic reach.

- You can set each post based off from $1 to $50 per post. The more you spend per post, the bigger the reach

- The audience demographic was based off the surrounding area and from the age of 18 to 40, male and female and even people who liked other pizza competitors.

Paid Efforts

Results

This ran for 4 days at $ 5.00 per day. It was so popular, we chose two winners.

Results

The page exploded with both paid and organic growth.

Did Organic Reach Grow?-As a result of the post, additional posts that were organic from the store, the reach increased. These posts were from the page and were not boosted. People became aware of the specials and what was going on in the store.

Pictures and activities help out HUGE

303 people were reached on this post alone. Simple tagging and not over posting ( 3 times a day with a purpose to post, not to just post is key)

Engagement numbers

This shows people that are engaging with the page in the area within the last 28 days.

Look at your competitors

While setting up the posts, I wanted to see what others were doing in the area. Facebook gives you the data to compete against your competition.

Questions?- This should not be the only way to reach your customers but with a small

budget and some creative posts, you can connect to your customers and see growth from it.

- If you have any questions, please feel free to contact me at castillo.roger@jacksonfoodservice.net