Hummer vs Cottonelle (Challenge your assumptions)

Post on 27-Jun-2015

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This case is used to illustrate how people (including designers) may ignore the real impact of their decisions.

Transcript of Hummer vs Cottonelle (Challenge your assumptions)

Worse to the environment?

CottonelleHummer

Worse to the environment?

CottonelleHummer

Worse to the environment?

"Be Kind to Your Behind" campaign

H2 and H3 drivers get 4.63 times as many tickets as the average driver.

http://blog.wired.com/cars/2009/01/hummers-can-hid.html

"This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is

enormous"

Allen Hershkowitz

Making toilet paper from virgin wood is a lot worse than driving

Hummers in terms of global warming

Making toilet paper has a significant impact because of

chemicals used in pulp manufacture and cutting down

forests

http://www.cottonelle.com/ca/faq.aspx

More than 98% of the toilet roll sold in America comes from

virgin wood. In Europe and Latin America,

up to 40% of toilet paper comes from recycled products.

"Americans in particular like the

softness and strength that virgin fibres provides. It's the

quality and softness the consumers in

America have come to expect."

What can you do?

www.greenpeace.org/usa/campaigns/forests/tissueguide

http://discovermagazine.com/

http://www.thegreenguide.com/

http://perc.ca/waste-line/hidden/

On a daily basis people are faced with options. Should I drive to work or take the bus? Should I walk to school or get a ride? Should I be using a polystyrene foam cup or a paper one? Should I

buy cloth or disposable diapers for my newborn? Should I accept paper or plastic bags at the

grocery store? Sometimes the answer may be obvious but often times there are heated debates behind

these seemingly simple questions

Be informedBe critical

Be coherent

http://savetheplasticbag.com

Think systemic