Post on 19-Oct-2014
description
Social Media TrendsWhere Are You Taking Me?!
Presented to Humber's Refresh Conference April 9, 2013
Who Am I?
Wanted to be a writer or a journalist
Ended up working online instead!
• Writer/Editor at Torontoist
• Online Editor at National Post
• Community Manager at Huffington Post Canada
A Few Facts About The Huffington Post (Canada)
• U.S. version one of the largest news sites online (39-million UVs/monthly)
• Also one of the most 'social' news sites
• Founded in 2005
• Founded in Canada in May 2011, First International HuffPost site
• Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)
What Do I Do At HuffPost?
• Social media strategy
• Come up with new 'social' ideas for content
• Keep up with best practices and social media developments
• Day-to-day monitoring of our social media accounts
• Train staff on how to use social media tools
So Where's All This Going?
• We're in a massive transition from mass media to something else...
• From TV, radio, newspapers to...
• Social media, fragmented media, and more
• It's just starting. All of this is quite new
Trend #1: Mobile
Think Mobile First
• Facebook has +1-billion users, more than 50% access FB mobile
• Twitter has always been a mobile experience
• It's becoming a richer experience (audio, video, games, location, and e-commerce)
• 45% of Canada's cellphone users are on a smartphone
What We're Doing?
• Apps
• Mobile pages
• HuffPost Live works on mobile and iPad
Trend #2: Video
More Than Just YouTube
• YouTube is dominant but there's competition
• Netflix, Amazon, Cable companies
• Also other platforms (think Vine)
What We're Doing
What We're Doing: HuffPost Live
http://live.huffingtonpost.com, @HuffPostLive
What is it?
• 15-30 min. segments, 12 hrs/daily
• We're creating conversations around the day's important topics
• The segments gain new life on future HuffPost stories
Trend #3: Think Live
Social Media Is Live
• Brands need to adapt to this
• Think like a newsroom, react quickly and when things happen
• Give front-line staff leeway and autonomy
• What can happen when things go horribly, horribly wrong?
Trend #4: The Social Screen
• Combines 'live' and 'video' in some ways
• Twitter + Nielsen
• Also think live events! Sports, award shows
Trend #5: Hybrid models. Advertorial? Journamarketing?
• It's always existed... Advertorial sections
• And now it's also online
• Both journalists and marketers have to be vigilant about this
• The reader/user must come first
How We Do It
• Partnerships where they make sense
• A net gain for both advertiser and us
• Editorial integrity is important
What Happens When It Goes Wrong?
Atlantic's Scientology Scandal• Loss of credibility• Hurts your brand• Controversy and backlash
Trend #6 Location
Some prominent uses for it right now:
• Foursquare, Yelp, Twitter
What's next? Google Glass? Something else?
Thanks! Questions?
Follow me on twitter @boyreporter
Check out the Huffington Post Canada
www.huffingtonpost.ca
E-mail: ron.nurwisah@huffingtonpost.com